Master esports Business ISDE – DreamHack2019-10-10T09:17:53+00:00

Project Description

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Master esports Business ISDE – DreamHack

Course information

CAMPUS

Barcelona

START DATE

January

DURATION

10 month

LANGUAGE

English

FORMAT

On-site

Join the new global esports business

The rapid growth of esports has highlighted the need for professionalisation of the sector. Even though there is already a wide variety and abundance of training courses on the market that specialise in the creation and development of video games, there are currently still no courses specifically focused on producing the future professionals in the esports industry.

This Master does just that and will allow the students to learn from some of the leading working professionals in the industry, giving them a more realistic perspective of the market than any other esports Master in the world.

Testimonials

“ISDE’s Master in Business in esports provides a way to educate people that want to work and build a career in this industry, instead of just you trying to wing it and hope for the best. Here I learned from industry leaders, and now I’m working in one of the most important esports companies in Iberia, where I feel my contribution makes a difference.”

  • Cláudio Gonçalves

“Studying at ISDE has been for me a dream come true. ISDE in collaboration with DreamHack, offer one of the first masters in esports in Spain, with top international speakers in esports, who give you a little of their time to show you the future of the industry and enrich you with their extensive experiences in this world. The ISDE family provides such a warm and cozy atmosphere that makes the hours of study and effort more enjoyable.”

  • Gerard Jorquera

Why should you choose this master?

  • If you are passionate about video games, sports, or both, and if you want to pursue a career in one of the industries with the highest growth potential.
  • Our Master’s in esports Business is your opportunity to train with the best professionals in the industry.
  • It features a comprehensive content plan that includes internships in some of the industry’s leading companies

Professional careers after finishing the Master

This Master prepares the student to play one of the following roles in the two areas below:

Esports Business

  • Esports project manager (team, league, tournament, event).
  • Head of production of esports events.
  • Head of production of leagues and tournaments.
  • Head of marketing of an esports organisation.
  • Sales director of an esports organisation.
  • Expert in esports in a marketing and communication agency.
  • Expert in esports in the Marketing and Communication Dept. of a consumer brand.
  • Entrepreneur in the esports industry.

Esports Media

  • Journalist specialising in esports .
  • Presenter of esports broadcasts.
  • Head of audiovisual production of esports leagues, tournaments and events.
  • Head of P.R. of an esports team.
  • Head of communications for an esports team.
  • Head of communications for an esports league.

Academic program

Esports Fundamentals

1. Esports Cultures and Competitions

  • History of Competitive gaming and esports
  • Evolution of play / a culture of mods
  • Genres and Games
  • Esports in media and Popular culture
  • What makes a game an esport
  • From LAN parties to stadiums

2. Esports in Society

  • Esports and Minors
  • Esports and Gender
  • Esports and Health
  • Esports and Education

3. Industry Overview

  • Market analysis
  • Key stakeholders and role players in the industry
  • Value chain and business models
  • Open system vs Closed system

4. Esports future and Trends

  • Mobile esports
  • Big data and Blockchain
  • AR/VR
  • Esports Global Expansion

5. Media in esports

  • History of esports shoutcasting
  • The rise of the Streamer
  • Esports media landscape
  • Audience analysis
  • Broadcasting to cord-cutters

6. Esports Law

  • Regulatory Landscape
  • IP License and Rights
  • Governing bodies and Rights
  • Transfer agreements
  • Dispute resolution mechanisms
  • Integrity and Compliance
  • Esports and Betting

Becoming an esports professional

7. Marketing

  • The five P’s of esports
  • Authenticity and Credibility
  • Sponsorship rights
  • Broadcasting rights
  • Measuring ROI
  • Brands, brand management, IP rights
  • PR and press relations

 8. Competition Management

  • Tournament formats
  • Online, LAN, and BYOC tournaments
  • Rules and regulations
  • Tournament software
  • Human resources

9. Media Production

  • A spectator sport
  • Storytelling and narratives
  • Engagement with players, viewers and fans
  • Live production and Project management
  • Content creation and distribution

10. Event Management

  • Typology of esports events
  • Business models
  • Marketing and Sponsorships
  • Logistics and Suppliers
  • Human Resources
  • Event planning

11. Team management

  • History of esports teams
  • Coaching a gamer
  • Financial direction
  • PR & Marketing
  • Players representation
  • Human resources

*The academic program is subject to modifications.

First edition Faculty

ARTURO CASTELLÓDREAMHACK
TOMAS LYCKEDALDREAMHACK
DAVID RODRIGUEZTELEFONICA
ADAM WHITEEDGE ESPORTS LTD
SERGI MESONEROLVP
MARK BALCHSPORTSRADAR
MICHAEL HEINANIELSEN
PEDRO SILVAQWATTII
JOHNNY KUTNOWSKYBLINKFIRE ANALYTICS
NICOLAS CERRATOGAMOLOCO
FRANCISCO ASENSILEAGUE OF LAWYERS
BORIS BERGEROTSTAKRN
CHRISTIAN LORDDREAMHACK AB
PHILIP HÜBNERCHALLENGERMODE
ALBERTO GUERRERORIOT GAMES
DAVID YARNTONBRITISH ESPORTS ASSOCIATION
ANA OLIVERASESL
TATYANA ZHELTOMIRSKAYASTARLADDER
PEDRO OLLERORAZER
OLLIE RINGESPORTS INSIDER
FEDERICO WINERSAP ENTERTAINMENT INDUSTRIES
FIDAN GUTAJG:LOOT
TIAGO BARBOSACASA DE LES PUNXES
ALFONSO LEONRUIZ-HUERTA & CRESPO
STEFAN MAGNUSSONDREMHACK AB
DIDAC SEVERINOCLIFFORD CHANCE LLP
MANUEL SORIANOPAGE GROUP
RON RHEINGOLDTWITCH ESPORTS
ALBERTO MARTÍNEZ GUERREROSTREAMLOOTS

*The faculty is subject to modifications.

First edition collaborators

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Nielsen

ISDE SPORTS PROGRAMS ALUMNI

Marc Valentin Lenz
Club Licensing & Financial Fair Play at UEFA

Fernando Delgado
Client Services Executive. Sponsorship Department at Real Madrid CF

Alvaro Manuel Gil Baquero
Lawyer at Atlético de Madrid

Íñigo Riestra
International Affairs Director at Federación Mexicana de Fútbol Asociación A.C.

Alberto Díaz Lorente
Legal Counsel at LaLiga Competition Operations Department

Nicole A. Santiago
Coordinator, Player Relations & Competition at Major League Soccer

Marissa Sunio
Legal Counsel at WADA

Wouter Lambrecht
Attorney at Law at FC Barcelona

Jake Williams
Legal Counsel at Sportradar AG

Pedro Varas
Responsible for Integrity at LaLiga

Stefano Malvestio
Attorney at Law at Bichara & Motta Advogados

Eduard J. Scott
Chief Operations Officer at Euroleague Basketball

José Carlos Oliveira
Lawyer at Sporting Clube de Portugal

David Barrufet
Handball Manager FC Barcelona

Guillermo Amilibia
Legal Department at Real Sociedad

Tiran Gunawardena
Associate (Sports Law) at Mills & Reeve

Koji Nakata
Chief Relationship Officer at Kashima Antlers

Ornella Desirée Bellia
Head of Legal Affairs at the European Leagues

Marc Cavaliero
Partner at Kleiner & Cavaliero AG

Takehiko Nakamura
President and CEO of Blue United Corporation

Oleg Zadubrovskiy
Head of Legal at FC Zenit

Carlos Pérez
LaLiga Chief Executive Officer

Benoit Pasquier
General Counsel & Director of Legal Affairs of the Asian Football Confederation

Renaud Duchene
Legal Counsel at RSC Anderlecht

Marco Vedovatti
Associate at Cuatrecasas Gonçalves Pereira

Andrés Galicia
Director of Sports Marketing at Televisa Deportes

Michaela Pietraszko
Legal Counsel at UEFA

Gauthier Bouchat
Legal Counsel chez FIFA

Robert Pongracz
Vice President of the Romanian Football League

Catherine Pitre
Head of Case Management at Sport Resolutions (UK)

Gursimran Brar
Legal Counsel at Asian Football Confederation

Natalie St. Cyr Clarke
Legal Affairs Manager at FIBA

Arturo Galván
Legal Department at Málaga CF

Ryan Lake
Associate at LIBRA LAW Ibarrola & Ramoni Avocats

James Mungavin
Counsel at Lombardi Associates (Scotland)

Stephen Bock
Legal Affairs Manager at Fédération Internationale de Volleyball

Mr. Aitkhozhin Azamat
Secretary General of the Kazakhstan Football Federation

Brianna Quinn
Sports arbitration at Lévy Kaufmann-Kohler

Anil Gursoy
Head of Legal at Trabzonspor FC

Rishi Sehgal
Director of Business Development and Legal Affairs at NASL

Gilbert Jiang
General Counsel & Head of International Affairs of Hebei China Fortune Football Club

Gisele Cesário Cabrera
Lawyer at Santos Football Club

Monserrat Jiménez Granda
Legal Director in CONMEBOL

Ramunė Bistrickaitė
Head of Public Affairs at Sportradar AG

Victor Targino
Lawyer at Sport Club Corinthians Paulista

Yelena Giselle Hazimn
Puerto Rico Soccer Federation