Master eSports Business ISDE – Dreamhack2019-08-09T07:56:32+00:00

Project Description

Home » Programs » Master eSports Business ISDE – Dreamhack

Master eSports Business ISDE – Dreamhack

Course information

CAMPUS

Barcelona

START DATE

January

DURATION

10 month

LANGUAGE

English

FORMAT

On-site

Join the new global eSports business

The rapid growth of eSports has highlighted the need for the professionalisation of the sector, which ever since its infancy in the first decade of this century has been of a distinctly amateurish, albeit well-intentioned, nature. Nevertheless, the unresolved issue is the continuing absence of specialised training opportunities that would ensure that industry players have access to professionals capable of helping establish our national market as a global leader. Even though there is already a wide variety and abundance of training courses on the market that specialise in the creation and development of video games, there are currently still no courses specifically focused on producing the future professionals in the eSports industry.

Since it first made its appearance in the 1970’s, the video game industry has continued to grow to the point where it now surpasses its competitors in the entertainment sector in terms of market volume. This has triggered a boom in training proposals specialising in the creation and development of video games, the purpose of which is to train professionals for this young industry.

The establishment of video games as primary form of entertainment among the younger generations has led to a new phenomenon, that of eSports, which seems destined to spearhead the media industry in the 21st century.

eSports – or electronic sports – are video game competitions involving professional players and teams, the broadcasts of which attract an audience of millions, both online and through conventional television channels. eSports have ceased to be a niche within the realm of the entertainment market. They have become a true world-wide phenomenon, which is followed by more than 380 million users – enthusiasts and occasional- that manages to reach a turnover figure close to 700 million of dollars (617 million euros), according to the calculations of specialized companies for this year. The proof that this is not just another business and that its growth is unstoppable, can be verified with a simple data comparison: in 2017, eSports managed to attract 412 million euros and this figure is expected to grow to exceed 1.2 billion euros in 2021.

Major football teams and other traditional sports have already launched or are preparing their own eSports franchises. Leading consumer brands – from Coca-Cola to Samsung and Movistar – are devoting an ever increasing share of their sponsorship budgets to this industry. Furthermore, important media outlets, such as ESPN, BBC, FOX TV, Canal+ and Mediaset, have already incorporated eSports broadcasts into their programming schedules.

Program objectives

The programme has two main objectives: on the one hand, to train the professionals of current and future esports industry companies, remedying any shortcomings in their training, and equipping them with the necessarily multidisciplinary qualities required in a disruptive environment. On the other hand, to train students and professionals from areas such as law, journalism, advertising, and marketing, among others, in order for them to acquire the necessary knowledge to be able to redirect their careers towards the esports sector, which offers so much potential.

Why should you choose this master?

  • If you are passionate about video games, sports, or both, and if you want to pursue a career in one of the industries with the highest growth potential.
  • Our Master’s in esports Business is your opportunity to train with the best professionals in the industry.
  • It features a comprehensive content plan that includes internships in some of the industry’s leading companies

Professional careers after finishing the Master

Depending on the programme chosen, the qualification prepares the student to play one of the following roles in the two areas below:

esports Business

  • esports project manager (team, league, tournament, event).
  • Head of production of esports events.
  • Head of production of leagues and tournaments.
  • Head of marketing of an esports organisation.
  • Sales director of an esports organisation.
  • Expert in esports in a marketing and communication agency.
  • Expert in esports in the Marketing and Communication Dept. of a consumer brand.
  • Entrepreneur in the esports industry.

esports Media

  • Journalist specialising in esports.
  • Presenter of esports broadcasts.
  • Head of audiovisual production of esports leagues, tournaments and events.
  • Head of P.R. of an esports team.
  • Head of communications for an esports team.
  • Head of communications for an esports league.

Academic program

1. Understanding esports

  • Esports Cultures
  • Industry Overview
  • Competitive Overview
  • Media Overview

2. Working in esports

  • Competition Management
  • Event Management
  • Team Management
  • PR & Marketing
  • Media Production

3. Esports in Society

  • Esports Law
  • Esports and social values

4. The Future of esports

  • Industry challenges
  • What’s next in esports?

*The academic program is subject to modifications.

Faculty

ARTURO CASTELLÓDREAMHACK
TOMAS LYCKEDALDREAMHACK
DAVID RODRIGUEZTELEFONICA
ADAM WHITEEDGE ESPORTS LTD
SERGI MESONEROLVP
MARK BALCHSPORTSRADAR
MICHAEL HEINANIELSEN
PEDRO SILVAQWATTII
JOHNNY KUTNOWSKYBLINKFIRE ANALYTICS
NICOLAS CERRATOGAMOLOCO
FRANCISCO ASENSILEAGUE OF LAWYERS
BORIS BERGEROTSTAKRN
CHRISTIAN LORDDREAMHACK AB
Philip HübnerCHALLENGERMODE
ALBERTO GUERRERORIOT GAMES
DAVID YARNTONBRITISH ESPORTS ASSOCIATION
ANA OLIVERASESL
TATYANA ZheltomirskayaSTARLADDER
PEDRO OLLERORAZER
OLLIE RINGESPORTS INSIDER
FEDERICO WINERSAP Entertainment Industries
FIDAN GUTAJG:loot
TIAGO BARBOSACASA DE LES PUNXES
ALFONSO LEONRUIZ-HUERTA & CRESPO
STEFAN MAGNUSSONDREMHACK AB
DIDAC SEVERINOCLIFFORD CHANCE LLP
MANUEL SORIANOPAGE GROUP
RON RHEINGOLDTWITCH ESPORTS
ALBERTO MARTÍNEZ GUERREROSTREAMLOOTS

Collaborating centers

DreamHack

ISDE SPORTS PROGRAMS ALUMNI

Marc Valentin Lenz
Club Licensing & Financial Fair Play at UEFA

Fernando Delgado
Client Services Executive. Sponsorship Department at Real Madrid CF

Alvaro Manuel Gil Baquero
Lawyer at Atlético de Madrid

Íñigo Riestra
International Affairs Director at Federación Mexicana de Fútbol Asociación A.C.

Alberto Díaz Lorente
Legal Counsel at LaLiga Competition Operations Department

Nicole A. Santiago
Coordinator, Player Relations & Competition at Major League Soccer

Marissa Sunio
Legal Counsel at WADA

Wouter Lambrecht
Attorney at Law at FC Barcelona

Jake Williams
Legal Counsel at Sportradar AG

Pedro Varas
Responsible for Integrity at LaLiga

Stefano Malvestio
Attorney at Law at Bichara & Motta Advogados

Eduard J. Scott
Chief Operations Officer at Euroleague Basketball

José Carlos Oliveira
Lawyer at Sporting Clube de Portugal

David Barrufet
Handball Manager FC Barcelona

Guillermo Amilibia
Legal Department at Real Sociedad

Tiran Gunawardena
Associate (Sports Law) at Mills & Reeve

Koji Nakata
Chief Relationship Officer at Kashima Antlers

Ornella Desirée Bellia
Head of Legal Affairs at the European Leagues

Marc Cavaliero
Partner at Kleiner & Cavaliero AG

Takehiko Nakamura
President and CEO of Blue United Corporation

Oleg Zadubrovskiy
Head of Legal at FC Zenit

Carlos Pérez
LaLiga Chief Executive Officer

Benoit Pasquier
General Counsel & Director of Legal Affairs of the Asian Football Confederation

Renaud Duchene
Legal Counsel at RSC Anderlecht

Marco Vedovatti
Associate at Cuatrecasas Gonçalves Pereira

Andrés Galicia
Director of Sports Marketing at Televisa Deportes

Michaela Pietraszko
Legal Counsel at UEFA

Gauthier Bouchat
Legal Counsel chez FIFA

Robert Pongracz
Vice President of the Romanian Football League

Catherine Pitre
Head of Case Management at Sport Resolutions (UK)

Gursimran Brar
Legal Counsel at Asian Football Confederation

Natalie St. Cyr Clarke
Legal Affairs Manager at FIBA

Arturo Galván
Legal Department at Málaga CF

Ryan Lake
Associate at LIBRA LAW Ibarrola & Ramoni Avocats

James Mungavin
Counsel at Lombardi Associates (Scotland)

Stephen Bock
Legal Affairs Manager at Fédération Internationale de Volleyball

Mr. Aitkhozhin Azamat
Secretary General of the Kazakhstan Football Federation

Brianna Quinn
Sports arbitration at Lévy Kaufmann-Kohler

Anil Gursoy
Head of Legal at Trabzonspor FC

Rishi Sehgal
Director of Business Development and Legal Affairs at NASL

Gilbert Jiang
General Counsel & Head of International Affairs of Hebei China Fortune Football Club

Gisele Cesário Cabrera
Lawyer at Santos Football Club

Monserrat Jiménez Granda
Legal Director in CONMEBOL

Ramunė Bistrickaitė
Head of Public Affairs at Sportradar AG

Victor Targino
Lawyer at Sport Club Corinthians Paulista

Yelena Giselle Hazimn
Puerto Rico Soccer Federation