Join the new global eSports business
The rapid growth of eSports has highlighted the need for the professionalisation of the sector, which ever since its infancy in the first decade of this century has been of a distinctly amateurish, albeit well-intentioned, nature. Nevertheless, the unresolved issue is the continuing absence of specialised training opportunities that would ensure that industry players have access to professionals capable of helping establish our national market as a global leader. Even though there is already a wide variety and abundance of training courses on the market that specialise in the creation and development of video games, there are currently still no courses specifically focused on producing the future professionals in the eSports industry.
Since it first made its appearance in the 1970’s, the video game industry has continued to grow to the point where it now surpasses its competitors in the entertainment sector in terms of market volume. This has triggered a boom in training proposals specialising in the creation and development of video games, the purpose of which is to train professionals for this young industry.
The establishment of video games as primary form of entertainment among the younger generations has led to a new phenomenon, that of eSports, which seems destined to spearhead the media industry in the 21st century.
eSports – or electronic sports – are video game competitions involving professional players and teams, the broadcasts of which attract an audience of millions, both online and through conventional television channels. eSports have ceased to be a niche within the realm of the entertainment market. They have become a true world-wide phenomenon, which is followed by more than 380 million users – enthusiasts and occasional- that manages to reach a turnover figure close to 700 million of dollars (617 million euros), according to the calculations of specialized companies for this year. The proof that this is not just another business and that its growth is unstoppable, can be verified with a simple data comparison: in 2017, eSports managed to attract 412 million euros and this figure is expected to grow to exceed 1.2 billion euros in 2021.
Major football teams and other traditional sports have already launched or are preparing their own eSports franchises. Leading consumer brands – from Coca-Cola to Samsung and Movistar – are devoting an ever increasing share of their sponsorship budgets to this industry. Furthermore, important media outlets, such as ESPN, BBC, FOX TV, Canal+ and Mediaset, have already incorporated eSports broadcasts into their programming schedules.
The programme has two main objectives: on the one hand, to train the professionals of current and future esports industry companies, remedying any shortcomings in their training, and equipping them with the necessarily multidisciplinary qualities required in a disruptive environment. On the other hand, to train students and professionals from areas such as law, journalism, advertising, and marketing, among others, in order for them to acquire the necessary knowledge to be able to redirect their careers towards the esports sector, which offers so much potential.
Why should you choose this master?
- If you are passionate about video games, sports, or both, and if you want to pursue a career in one of the industries with the highest growth potential.
- Our Master’s in esports Business is your opportunity to train with the best professionals in the industry.
- It features a comprehensive content plan that includes internships in some of the industry’s leading companies
Professional careers after finishing the Master
Depending on the programme chosen, the qualification prepares the student to play one of the following roles in the two areas below:
- esports project manager (team, league, tournament, event).
- Head of production of esports events.
- Head of production of leagues and tournaments.
- Head of marketing of an esports organisation.
- Sales director of an esports organisation.
- Expert in esports in a marketing and communication agency.
- Expert in esports in the Marketing and Communication Dept. of a consumer brand.
- Entrepreneur in the esports industry.
- Journalist specialising in esports.
- Presenter of esports broadcasts.
- Head of audiovisual production of esports leagues, tournaments and events.
- Head of P.R. of an esports team.
- Head of communications for an esports team.
- Head of communications for an esports league.
1. Understanding esports
- Esports Cultures
- Industry Overview
- Competitive Overview
- Media Overview
2. Working in esports
- Competition Management
- Event Management
- Team Management
- PR & Marketing
- Media Production
3. Esports in Society
- Esports Law
- Esports and social values
4. The Future of esports
- Industry challenges
- What’s next in esports?
*The academic program is subject to modifications.
|ADAM WHITE||EDGE ESPORTS LTD|
|JOHNNY KUTNOWSKY||BLINKFIRE ANALYTICS|
|FRANCISCO ASENSI||LEAGUE OF LAWYERS|
|CHRISTIAN LORD||DREAMHACK AB|
|ALBERTO GUERRERO||RIOT GAMES|
|DAVID YARNTON||BRITISH ESPORTS ASSOCIATION|
|OLLIE RING||ESPORTS INSIDER|
|FEDERICO WINER||SAP Entertainment Industries|
|TIAGO BARBOSA||CASA DE LES PUNXES|
|ALFONSO LEON||RUIZ-HUERTA & CRESPO|
|STEFAN MAGNUSSON||DREMHACK AB|
|DIDAC SEVERINO||CLIFFORD CHANCE LLP|
|MANUEL SORIANO||PAGE GROUP|
|RON RHEINGOLD||TWITCH ESPORTS|
|ALBERTO MARTÍNEZ GUERRERO||STREAMLOOTS|
ISDE SPORTS PROGRAMS ALUMNI
Marc Valentin Lenz
Club Licensing & Financial Fair Play at UEFA
Client Services Executive. Sponsorship Department at Real Madrid CF
Alvaro Manuel Gil Baquero
Lawyer at Atlético de Madrid
International Affairs Director at Federación Mexicana de Fútbol Asociación A.C.
Alberto Díaz Lorente
Legal Counsel at LaLiga Competition Operations Department
Nicole A. Santiago
Coordinator, Player Relations & Competition at Major League Soccer
Legal Counsel at WADA
Attorney at Law at FC Barcelona
Legal Counsel at Sportradar AG
Responsible for Integrity at LaLiga
Attorney at Law at Bichara & Motta Advogados
Eduard J. Scott
Chief Operations Officer at Euroleague Basketball
José Carlos Oliveira
Lawyer at Sporting Clube de Portugal
Handball Manager FC Barcelona
Legal Department at Real Sociedad
Associate (Sports Law) at Mills & Reeve
Chief Relationship Officer at Kashima Antlers
Ornella Desirée Bellia
Head of Legal Affairs at the European Leagues
Partner at Kleiner & Cavaliero AG
President and CEO of Blue United Corporation
Head of Legal at FC Zenit
LaLiga Chief Executive Officer
General Counsel & Director of Legal Affairs of the Asian Football Confederation
Legal Counsel at RSC Anderlecht
Associate at Cuatrecasas Gonçalves Pereira
Director of Sports Marketing at Televisa Deportes
Legal Counsel at UEFA
Legal Counsel chez FIFA
Vice President of the Romanian Football League
Head of Case Management at Sport Resolutions (UK)
Legal Counsel at Asian Football Confederation
Natalie St. Cyr Clarke
Legal Affairs Manager at FIBA
Legal Department at Málaga CF
Associate at LIBRA LAW Ibarrola & Ramoni Avocats
Counsel at Lombardi Associates (Scotland)
Legal Affairs Manager at Fédération Internationale de Volleyball
Mr. Aitkhozhin Azamat
Secretary General of the Kazakhstan Football Federation
Sports arbitration at Lévy Kaufmann-Kohler
Head of Legal at Trabzonspor FC
Director of Business Development and Legal Affairs at NASL
General Counsel & Head of International Affairs of Hebei China Fortune Football Club
Gisele Cesário Cabrera
Lawyer at Santos Football Club
Monserrat Jiménez Granda
Legal Director in CONMEBOL
Head of Public Affairs at Sportradar AG
Lawyer at Sport Club Corinthians Paulista
Yelena Giselle Hazimn
Puerto Rico Soccer Federation