Senior multilingual professional with over 10 years of international experience in Marketing and Commercial Magement, Sponsorship & Partnership Management and Athletes & Talents Management across multinational corporation, startup or Club. Specialised in Marketing Automation & Data-Driven strategies within the Sports and Entertainment sector (Master’s in ISDI). Areas of expertise: • Athetes & Talents Management • Marketing activations and campaigns; develop and implementation. • Sponsorship & Partnership – management and delivery of activations and contractual assets • Social media strategy • Event and hospitality management