Master in Sports Management and Legal Skills with Barça Innovation Hub

CAMPUS: Barcelona

DURATION: One academic year

STRUCTURE

Two phases:

Phase one: Academic:

• One academic semester in the classroom, dedicated to practical classes with outstanding professionals of the sector.
• Classes from Monday to Thursday, in the afternoon.
• Some mornings per week students will attend conferences and practical sessions in offices and institutions collaborating with ISDE, with offices in the city of Barcelona.
• Fridays dedicated to personal study, group work and workshops.
• The Master in Sports Management & Legal Skills with Barça Innovation Hub includes an educational stay in Switzerland, visiting the most important international sports institutions and some of the specialized firms, located in that country.

Second phase: Integration in internships:

• Compulsory phase. Between 3 to 6 months in law firms, clubs or sports institutions.

• Management of sports entities
• Law firms
• Sports agent
• Sports consultancy
• Sports equipment industry
• Sports Centres
• Federations, leagues, clubs and associations
• Public administration
• Training and education
• Management in sports services companies
• Organization of sports events

 1. SPORTS GOVERNANCE

• The structure and organization of sport entities (IOC, Sport Accord, International sports federations –FIFA-, national federations, professional leagues, US system v. European system, athlete unions)
• FC Barcelona Introduction
• Good Governance and Reputation Management

2. GENERAL MANAGEMENT OF SPORTS ENTITIES

• Strategic planning
• Organization and management
• Risk management
• Human resources
• Leadership in sports
• Change and transitional management in sports
• Management of sports facilities
• Motivation in the frame of the structural organization

3. MARKETING, SPONSORSHIP AND COMMUNICATION IN SPORTS

• General concepts of marketing. Scope. Strategies. Markets
• Sports marketing. Definition. The industry. The Athletes. Sports entities.
• Brand management. Image rights
• Asset listing, commercial valuation & market research
• Kit suppliers
• Media rights (TV, radio, internet).
• Marketing plan. Marketing agencies
• Sports facilities. Stadia and services
• Sponsorship
• Communication in sport
• Ambush marketing

4. FINANCE AND ACCOUNTING IN SPORTS

• Finance Direction of clubs
• Accounting
• Financial analysis
• Income management / Asset management of clubs
• Image rights
• Corporate finance of clubs

5. LAW IN SPORTS

• Focus in Football Regulations: contracts, transfers, etc.
• Dispute resolution mechanisms (FIFA, TAS, BAT)
• Disciplinary and ethics in sports
• Club’s Licensing and Financial Fair play
• Intermediation: player, coach, and club representation
• Integrity and doping
• Intellectual Property

6. DIGITAL TRANSFORMATION IN SPORTS

• e-Sports
• Data Analysis
• Business Intelligence
• Digital content and fan engagement v. monetization

7. ORGANIZATIONS OF COMPETITIONS AND EVENTS

• Organizing a sports event. Planning and task control
• Finances and management of a sports event. Budget control. Income and expenses
• Human resources. Teamwork. Leadership. Volunteers management.
• Key areas in a sports event: logistics and suppliers. Ceremonies and protocol. Marketing and sponsorship. Image, communication, and press. Security and access controls
• Legal Aspects of Sports Activity and Events

Luis Fernando P. Novaes – Nemetz, Kuhnen, Dalmarco & Pamplona Novaes Abvocacia: Senior Managing Partner
Gareth Jennings – UAE Pro League: Technical Director
Sabrina Buljubasic – HNK Sibenik: Executive Director
Frederique Reynerts – FR Consulting: Managing Director
Kairon Serrette – TT Knight Riders: Head, Partnerships & Alliances
Swagath Ramachandra – Parmars Sports: Junior Associate
Sergio Barraza – Blas A. González Abogados, Derecho de la Empresa: International Sports Lawyer
Manuel Illanes – Parmars Sports: Associate
Donald Rukare – Uganda Olympic Committee: President – Uganda Olympic Committee & former chairman – National Council of Sports
Matt Kaiser – Global Sports Advocates: Associate Attorney
Maria Luz Giordano – FIFA: Team Lead Regulatory Compliance
Michaela Clicque Pietraszko – UEFA: Head of Statutory & Regulatory
Francesco Macri – CAS: Arbitrator
Jorge Ibarrola – Libra Law SA: FIFA Mediator
Ivan Bykovskiy – SILA International Lawyers: Partner
Ellis Clark – NJ/NY Gotham FC: Director of Operations
Benjamin James Rutherford – ITIA: Senior Director, Legal
Marta Sanchez Puy – FCB: Senior Business Development Manager
Albert Mundet – Barça Innovation Hub: General Manager
Xavier Vilaseca – Footnet: CEO & Founder
Helena Martinez – FCB: Global Partnership
Alex Isern – ISL: Co-founder & CEO
Geert Hendriks – BloomUp & Bettair: Chief Engagement Officer and General Manager
Miguel Escribano – BloomUp & Bettair: Business Development Director
Laia Soler – FCB: Sports Excellence Director
Marta Canos – FCB: Directora de Estrategia & Insights
Pepe Miarnau – FCB: Corporate Strategy Manager
Ramon Robert – Algeciras FC: Member of the Board
Jaimie Singer – ONSIDELAW: Partner
Edgar Bascón – FCB: Business Intelligence
Victor Campos – FCB: Commercial Assets Controller
Max Dalmau – UNHCR: Consultant for Video Game Industry @UNHCR
Pau Madrero – FCB: Head of Sports Analytics
Pere Gomez – FCB: Head of Sports Technology
Angel Rocamora – Barcelona d’Infraestructures Municipals, SA/FCB: Director of Finance and Administration
Carlos Carnero – Senn, Ferrero, Asociados sports & Entertainment SLP: Partner
Dev Kumar – Parmars Sports: Principal Director
Maheta Molango – PFA: Chief Executive Officer
Marcos Motta – Bichara and Motta Advogados: Founding partner
Alejandro Naranjo – PINTO RUIZ & DEL VALLE: Partner
Pedro Correia – CSA Law Firm: Arbitrator
Anna Guix – FCB: Intellectual Property Lawyer
Cristina Belloque – FCB: Head of Legal
Alvaro Gomez de la Vega – RCD ESPAÑOL-JOFRE SPORTS LAW: Partner
Ricardo Oliveras – ECIJA: Corporate partner and head of sports
Nepomuk Nothelfer – SKW Schwarz: Research Assistant
Jordi Lopez – STATIM: Partner
Luis Torres-Jordi Lopez – STATIM: Associate
Juan Mila-Jordi Lopez – STATIM: Associate
Wafeekah Beg – South African Institute for Drug Free Sport: Anti-Doping Panel Member at International Paralympic Committee
Nuno Rocha – FC Porto: FC Porto Legal Affairs
Gregory Bloom – Chase Lawyers: Partner
Marta Utor – EUROLEAGUE: Senior Legal Adviser
Juan de Dios Crespo – RH&C SPORTS LAWERS: Co-Founder