Master in Representation and Management of Artists and Athletes
Program director:
Member
(see teachers tab)
Campus:
Madrid
Date:
Start: October
LANGUAGE:
Spanish
Drive talent, manage careers, and make a real impact.
ISDE’s Online Master in Representation and Management of Artists and Athletes offers a comprehensive education designed to train professionals who can manage, advise, and elevate careers in the artistic and sports sectors. The program combines legal, financial, and strategic knowledge with practical tools for talent management, contract negotiation, and project development—preparing you to perform effectively in a dynamic and highly competitive industry.
Delivered by active professionals from the sector, this master’s program will help you build key competencies—such as legal representation, strategic planning, communication, and rights management—through real case studies and results-oriented methodologies. Thanks to this flexible, practical online format, you will move forward confidently toward a high-impact career in the sports and entertainment industries, supported by ISDE’s academic excellence and prestige.
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Introduction and objectives
The main objective of the Master in Artists and Athletes Representation and Management is to provide you with an expert and comprehensive knowledge of the different fields of activity involved in the representation of artists and professional athletes, offering you a professional, realistic and versatile perspective on the reality of the business.
To achieve this, from PONS Business School we will help you:
- Correctly identify the responsibilities and competencies of the representative. From the supervision of the business, through the advice and counsel to the represented in professional issues and decisions through the knowledge obtained in disciplines such as marketing, law, economy and skills.
- To guide you in your career prospects as well as in your internship process, obtaining the necessary tools to enhance your personal brand.
- To provide knowledge of the fundamental aspects through seminars and activities that contribute to developing and strengthening the role of the representative.
- Provide “expert knowledge”, advising and facilitating the preparation and accreditation of students as professionals in the sector, in order to act as advisors, agents, representatives,…
Sponsor
Structure, location and calendar
CAMPUS: Madrid
DURATION: One academic year
STRUCTURE
Two phases:
Phase one: Classroom instruction:
- A full academic year. Classes from Monday to Thursday, in the afternoon
- Some mornings per week students will attend conferences and practical sessions in offices and institutions collaborating with ISDE, with offices in the city of Madrid.
- Fridays will be dedicated to personal study, group work and workshops.
Second phase:
- Integration in internships in one of the companies collaborating with PONS and ISDE (more than 250), both nationally and internationally.
Career Opportunities
- Agency for the representation of artists/sportsmen.
- Sports clubs.
- Communication agencies.
- Private and public federations and institutions
- Organization and management of events.
- Music production companies.
ACADEMIC PROGRAM
Módulo Introducción a la Representación y Habilidades Directivas.
Módulo Marketing, Marca Personal, Promoción, Comunicación y RRPP.
- Marketing y el papel del representante en el área de Marketing.
- Influencers y representación
- Marca y marketing personal. Implementación de la estrategia.
- Publicidad y relaciones públicas.
- Redes sociales y gestión de crisis.
- Construir marca tras un
- Eventos artísticos y deportivos.
Módulo Derecho Deportivo, Artístico y Cultural.
- Régimen jurídico del deportista/artista.
- Contratos artísticos. Contratos deportivos. Contratos de representación.
- Procedimientos judiciales y mecanismos para la solución de conflictos.
- Derecho al honor e imagen. La protección de los datos.
- Disciplina deportiva/artística.
- Apuestas deportivas.
- Incidencia penal.
- Fiscalidad de los deportistas y artistas.
Módulo Valoración Económica IRF y Ciencias Aplicadas al Mundo Deportivo, Artístico y Cultural.
- Creación de valor entidades entretenimiento y artistas.
- Management artistas-implicaciones económico-financieras-fiscales
- Planificación financiera. Desarrollo de negocio.
- Patrocinio deportivo.
- Gestión patrimonial. Activos inmobiliarios.
- Operaciones corporativas.
- Estructura económica global y principales cuestiones macroeconómicas.
Módulo Competencias profesionales para la Gestión de Personas.
- Psicología en la representación.
- Técnicas de negociación.
- Coaching y habilidades del representante/coach.
- Gestión de emociones y toma de decisiones
- Motivación.
- Autoliderezgo.
- Autoconocimiento.
- Escucha activa y empatía.
FACULTY
PROGRAM MANAGEMENT
D. José Javier Hombrados, D. Pablo Chico de la Cámara.
Experto de reconocido prestigio: D. Vicente del Bosque.
Módulo Marketing, Marca Personal, Promoción, Comunicación y RRPP
| Laura Suárez | A&G Banca Privada |
| Lluvia Rojo | Actriz |
| Carlos García Hirschfeld | La Nuez Producciones |
| José Javier Hombrados | Ex-olímpico, jugador balonmano |
| Santiago Mollinedo | Personality Media |
| Pilar Vicente | Docente |
| Julián de Nicolás | Sport XXI Asesores |
| Pablo Cabello | SportsUsers |
| Jenny Alcalá | Representate |
| Miguel Arias López | Alter Ego House |
| Ulises | Paradigma XXI |
| Peter Gil | AMDT Change |
| Neftalí | Blucell Comunciación |
| Miguel Gallastegui | Elizabeth Arden |
| Jaime Pérez-Seoane | Go Talents |
| Marisa Sarralde | 21 gramos |
| Samuel Trives | Docente |
| Álvaro Merino | Speaker Internacional |
| Germán Robles | Sporting de Gijon |
| Lourdes Sopranis | Mlber |
| Marcos Maza | Altius Media |
| Alfonso Rodriguez Sadia | Anapurna Sports |
| Iñigo Jofre | La Ciudad de la Raqueta |
| José Juan Trigas | Abogado |
| Eva Isanta | Actriz |
| Álvaro Diez | Ex-bajo Dover |
| Javier Monteverde | Cezanne Producciones |
Módulo Derecho Deportivo, Artístico y Cultural
| Pablo Chico | URJC |
| Álvaro Hernández-Pinzón | AIE |
| Javier Guillén | URJC |
| Enrique Arnaldo | Estudios Jurídicos y Procesales |
| Alberto Palomar | Broseta |
| María Enciso | URJC |
| Miguel García Caba | RFEF |
| Javier Bermúdez de Castro | Grupo Secuoya |
| Francisco Rubio | Universidad de Cáceres |
| Dani Delacámara | Cómico |
| Pascual Barberán | Abogado |
| Mª Luisa González Cuellar | Universidad Carlos III |
| Francisco Muñoz | Muñoz&Asociados |
| Álvaro Gil-Casares | Guantes de Lobo |
| Javier Rodríguez Ten | Universidad San Jorge |
| Ignacio Martín | Unión de actores y actrices |
| Santiago Castelló | Representante futbolistas |
| Javier Galán | Galán Abogados y Asesores Fiscales |
| Reyes Bellver | Bellver Sports |
| Rodrigo Martín | URJC |
| Joaquín Muñoz | ONTIER |
| Félix García de Pablos | Ministerio de Hacienda |
| Amable Corcuera | Universidad de Burgos |
| Guillermo Felices | Cómico |
| Salvador Ruiz Gallud | Equipo Económico |
| Ana Puerto | Premire Actors |
| Manuel Vicente-Tutor | Equipo Económico |
| Susana Márquez | Placement comunciación |
| Daniel Barquero | Catedrático |
| Mario Sol | Sol Muntañola Abogados |
| Diego Castaño | Mayor Tom |
| Valeria Rapetti | Warner Music |
| Javier Campillo | Tam Tam go |
| Elena Barroso | AIE |
| Mª Eugenia Salcedo | AIE |
| Pedro Rivas | AIE |
| Olga Díaz | Universal Music |
| Paloma López | AIE |
Módulo Valoración Económica IRF y Ciencias Aplicadas al Mundo Deportivo, Artístico y Cultural
| Alberto Alonso | Grupo Valía |
| Ignacio Urrutia | IE Business School |
| Rubén Lago | URJC |
| Francisco Parga | DBF Finance |
| Alberto Pérez Borrachero | SPoC – The Sport Corporation |
| Miguel Betancourt | Experto |
| Emilio Antón | Bankinter |
| Paul Gomero | A&G Banca Privada |
Módulo Competencias Profesionales para la Gestión de Personas
| Victoria Vinjoy | Pons |
| Mª José Ferrer | Representante de artistas |
| Ángel López | Ex-jugador de Rugby |
| Luis Rodríguez | The International Human Company |
| Luis Pasamontes | Ex-ciclista |
| Arturo Gracias | Psicología 2.0 |
| Paloma Martínez Chueca | Darwin Social Noise |
| Sofía Monreal | Actriz y cantante |
| Belén Núñez | Projects Inmovement |
| José Luis Pérez Pla | Cegos |
| Carlos Oñoro | Manager |
| Sergio Martín | RTVE |
| Juanma Romero | RTVE |
| Gaspar Díez | EuropaPress |
| Pedro Zorita | Prisma |
ACCREDITED DEGREE
Once the relevant Program has concluded and ISDE has verified that the STUDENT has completed their work satisfactorily, the STUDENT will receive the corresponding Degree certificate for each PROGRAM.
In compliance with current legality and, specifically, as set forth in article 4.4 of decree 84/2004, it is noted that ISDE’s programs are professionally oriented and therefore, unless explicitly stated otherwise, they are courses that do not lead to the acquisition of a title with official value, but to that of a proprietary title from ISDE.