Master in Sports Markets, Management and Sports Law

CAMPUS: Madrid

DURATION: One academic year.

STRUCTURE:  Two phases:

First phase: Classroom instruction:

One academic semester in the classroom, dedicated to practical classes with leading professionals in the field.

Classes from Monday to Thursday in the afternoon.

Some mornings per week, students will attend conferences and practical sessions at the offices of ISDE’s collaborating institutions in the city of Madrid.

Fridays are devoted to personal study, group work, and workshops.

The Master’s in Sports Markets, Management, and Sports Law includes a training stay in Switzerland, visiting the most important international sports institutions and some specialized firms based in that country.

During the first phase of the program, the Digital Business course will also be conducted.

Second phase: Integration in internships:

Between three and six months of integration in sports institutions, clubs, law firms, or legal departments of large national and international companies collaborating with ISDE (more than 300).

This program has several job opportunities, of which the most outstanding are:

• Management of sports entities
• Law firms
• Sports agent
• Sports consultancy
• Sports equipment industry
• Sports centers
• Federations, leagues, clubs and associations
• Public administration
• Training and education
• Management in sports service companies
• Organization of sporting events

Module 1: Introduction to Sports and Governance

1.1. Introduction to Sports:

• Different manifestations of sports: amateur vs. competitive sports.
• The Olympic Movement.
• The Sports Pyramid.
• States, the European Union, and Sports.

The European Federative Model:

• Private associations and their legal framework.
• FIFA.
• FIBA.
• ATP.
• Other federations.

Professional Leagues and Other Private Entities:

• Premier League.
• EuroLeague Basketball.
• Moto GP.
• Formula 1.

Other Relevant Entities:

• FIFPRO.
• ECA.
• Trade unions.

The American Sports Model and Its Leagues:

• NBA.
• MLB.
• NFL.
• NHL.
• MLS.

The Spanish Sports Model and the Latin American Sports Model:

• Historical evolution and peculiarities.
• Law 10/1990 and other regulations.
• Sports in Ibero-America: a comparative analysis.

Module 2: Stakeholders

Sports Professions:

• Regulated professions and free circulation.
• Athletes’ employment relationship.
• Independent athletes.

Entities in Sports Practice:

• Associations and sports joint-stock companies.
• Sports clubs.
• Other sports entities.

The Agent:

• Representation and intermediation of athletes.
• Representation and intermediation in football and FIFA’s new regulations.
• Representation of minors.

Other Sports Agents:

• Referees.
• Coaches.
• Executives.
• Fans.
• Investors.

Module 3 – Finance in Sports

3.1. Strategic Plans in Sports:

• Structuring sports projects.
• Identity: mission, vision, and values.
• SWOT analysis.

3.2. Sources of Income in Sports:

• Annual accounts of clubs and sports organizations.
• Planning and management control of sports entities.
• Audiovisual rights.
• Tokenization and digital income.
• Financial Fair Play and other similar regulations.

3.3. Monetizing Sports Facilities:

• Management of infrastructure.
• Economic exploitation of sports venues.
• Quality and safety management.
• Business Intelligence and technology.

3.4. Mergers and Acquisitions in Sports:

• Mergers and acquisitions in sports.
• Investment funds in sports.
• Capital markets and sports.
• The Arab investment model and other models.

3.5. Taxation and Sports:

• Relevance and different sources of income in sports.
• International taxation in sports.
• Taxation in Spain.
• Taxation of sports events and special regimes.

Module 4 – Marketing, Sponsorship, and Advertising:

4.1. Marketing and Sports Activities:

• Building and managing identity in sports.
• Corporate sponsorship policy and sponsorship activation.
• Ambush Marketing in sports.

4.2. Content Production:

• Social media and sports.
• Gamification.

4.3. Sponsorship of Sports Activities:

• Sponsorship, patronage, and sponsorship.
• Sponsorship agreement.
• Designing sponsorship projects.

4.4. Intellectual and Industrial Property:

• Regulation and its international dimension (WIPO and OAMI).
• Spanish intellectual property legislation.
• Trademarks and their protection – Law 17/2011.
• Trade names.
• Registration procedures and protection mechanisms.

4.5. Data Protection.

Module 5 – Sports Management/Technical:

5.1. Scouting and Data:

• Talent identification.
• Scouting tools and platforms.
• Monitoring other teams.
• Markets and transfers.

5.2. Building a Team:

• Role of the Sports Director.
• Choosing the coach and their staff.
• Athlete profiles.
• Group management and communication.

5.3. Other Complementary Disciplines:

• Psychology in sports.
• Nutrition.
• Neurological training.
• Sports medicine and physiotherapy.

Module 6 – Governance, Integrity, and Sports:

6.1. Governance of Sports Entities:

• Codes of good governance in sports.
• Ethical codes and their application in sports.
• Social responsibility of sports entities.

6.2. Anti-Doping Control:

• Anti-doping regulation.
• WADA.
• Education and prevention.

6.3. Sports Betting:

• Global scope of gambling and betting activities.
• Regulation of gambling and betting in Spain – Law 13/2011.
• Online gambling.

6.4. Match Fixing:

• Match-fixing: a case study.
• Comparative analysis of legal systems.

6.5. Crisis Management:

• Racism, sexism, xenophobia, and homophobia in sports.
• Civil and criminal liability in sports.
• Relationship with the media.

Module 7 – Sports Law:

7.1. Introduction to Sports Law:

• Lex Sportiva and the Specificity of Sports.
• Sports Legal Systems in Spain and Latin America.
• International Sports Legal Systems.

7.2. Dispute Resolution in Sports:

• Dispute resolution mechanisms in Spain.
• Dispute resolution mechanisms in Latin America.
• International disputes.
• Sports arbitration.
• TAS – Court of Arbitration for Sport.
• Mediation.

7.3. Labor Law and Sports:

• Labor law and sports in Spain.
• Labor law and sports in Latin America.
• European Union rules and international treaties.

7.4. Sports Contracts:

• Different contracts in sports.
• Contract negotiation and drafting.

Module 8 – E-Sports and Gaming:

8.1. Introduction to E-Sports:

• History of video games.
• E-Sports vs. Gaming.
• Market analysis.
• Market regulation.

8.2. Stakeholders:

• Developers.
• Organizations.
• Pro-Players and Managers.
• Streamers.

8.3. E-Sports and Other Sports:

• Football clubs.
• The case of cricket.
• Formula 1.
• NBA.

Module 9 – Sports and Media:

9.1. Broadcasting Rights:

• General Interest Events and EU Regulation.
• Provisions of the General Audiovisual Communication Act.
• The Broadcasting Regime of La Liga Football Matches in Spain – Royal Decree-Law 5/2015.

9.2. Relationship Between Athletes and the Media:

• Exercise of informational activities and their limits.
• Information search – How sports journalists think.

Note: The content of this program is subject to change due to the dynamics of the sports industry and the influence of professors who adapt their subjects to market-driven modifications.

*Closer is subject to change

Once the relevant Program has concluded and ISDE has verified that the STUDENT has completed their work satisfactorily, the STUDENT will receive the corresponding Degree certificate for each PROGRAM.

In compliance with current legality and, specifically, as set forth in article 4.4 of decree 84/2004, it is noted that ISDE’s programs are professionally oriented and therefore, unless explicitly stated otherwise, they are courses that do not lead to the acquisition of a title with official value, but to that of a proprietary title from ISDE.