🏈 From America to Spain: The NFL’s Global Expansion and Madrid’s Rise as a Sports Hub

🏈 From America to Spain: The NFL’s Global Expansion and Madrid’s Rise as a Sports Hub

18 November, 2025

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Saturday’s event at ISDE was a resounding success, bringing together a full audience and leading voices from the sports and legal sectors to discuss the international expansion of the National Football League (NFL) and Madrid’s growing role as a global sports hub.

A High-Level Discussion on Sports, Law, and Global Strategy

The ceremony opened with remarks from Juan José Sånchez Puig, CEO of ISDE, who emphasized the importance of academic and professional dialogue in shaping the future of the global sports industry.

The roundtable, expertly moderated by Greg Levy, Associate Dean and Director of the EASL Program at the University of Miami School of Law, featured insights from prominent figures: Evan Ray, Senior Counsel, International, NFL , David Díaz, Partner and Head of Sports Law, Baker McKenzie Madrid , Irwin P. Raij, Partner, Entertainment, Sports and Media, Sidley Austin LLP, Felipe Formiga, Vice President, International Development, Miami Dolphins and Hard Rock Stadium.

The speakers offered exclusive perspectives on the NFL’s international strategy, regulatory and commercial challenges, and the opportunities emerging for Spain within the global sports ecosystem.

Madrid’s Strategic Role in the Global Sports Industry

The discussion highlighted Madrid’s evolution into a premier destination for major international sporting events. Hosting an official NFL game marks a significant milestone for the city and underscores its importance in the global sports landscape.

A Historic Weekend for Sports Fans

The insights shared during the ISDE event set the stage for today’s highly anticipated NFL game in Madrid, a landmark moment celebrating the growth of American football in Spain.

A unique opportunity to connect, learn, and envision the future of global sports.

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