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馃張 From America to Spain: The NFL鈥檚 Global Expansion and Madrid鈥檚 Rise as a Sports Hub

18 November, 2025

Saturday鈥檚 event at聽ISDE聽was a resounding success, bringing together a full audience and leading voices from the sports and legal sectors to discuss the聽international expansion of the National Football League (NFL)聽and Madrid鈥檚 growing role as a聽global sports hub.

A High-Level Discussion on Sports, Law, and Global Strategy

The ceremony opened with remarks from聽Juan Jos茅 S谩nchez Puig, CEO of ISDE, who emphasized the importance of academic and professional dialogue in shaping the future of the global sports industry.

The roundtable, expertly moderated by聽Greg Levy, Associate Dean and Director of the EASL Program at the University of Miami School of Law, featured insights from prominent figures:聽Evan Ray, Senior Counsel, International, NFL ,聽David D铆az, Partner and Head of Sports Law, Baker McKenzie Madrid ,聽Irwin P. Raij, Partner, Entertainment, Sports and Media, Sidley Austin LLP,聽Felipe Formiga, Vice President, International Development, Miami Dolphins and Hard Rock Stadium.

The speakers offered exclusive perspectives on the NFL鈥檚 international strategy, regulatory and commercial challenges, and the opportunities emerging for Spain within the global sports ecosystem.

Madrid鈥檚 Strategic Role in the Global Sports Industry

The discussion highlighted Madrid鈥檚 evolution into a premier destination for聽major international sporting events. Hosting an official NFL game marks a significant milestone for the city and underscores its importance in the global sports landscape.

A Historic Weekend for Sports Fans

The insights shared during the ISDE event set the stage for today鈥檚 highly anticipated聽NFL game in Madrid, a landmark moment celebrating the growth of American football in Spain.

A unique opportunity to connect, learn, and envision the future of global sports.

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