On May 2nd, our students from the Sport Management Degree BSc (Hons) at ISDE had the extraordinary opportunity to visit the Estrella Damm Factory in El Prat de Llobregat, guided by academic coordinator Svetlana Dobreva. This visit allowed them to closely observe how one of Spain’s most iconic brands integrates sports into its marketing and sponsorship strategy, as well as understand the fusion of traditional brewing methods with advanced technology in their production facilities.
Estrella Damm, active in sports sponsorships and events, served as a live example of how to align business interests with the promotion of sports. This direct experience is invaluable as it provides students with a real perspective on how management and marketing theories are effectively applied in the corporate world.
At ISDE, we believe that practical experience is fundamental to our students’ education, preparing them not only to face but to lead in the challenges of the professional world. Visits like this enrich their knowledge and open doors to future opportunities in the sports industry.
We are proud to offer an education that goes beyond the classroom, preparing the future leaders of the sports industry. Congratulations to everyone who participated in this enriching day!
