‘The Real Madrid Way’ presentation at Ritz Hotel in Madrid

This week took place at Ritz Hotel in Madrid the presentation of ‘The Real Madrid Way’.

eukmbwwc

Attended the event the book’s author, Steven G. Mandis, accompanied by his wife and daughters, and different personalities from the world of finance, sports and education among which were Florentino Pérez, President of Real Madrid, Geoff Pope, Super Bowl champion with New York Giants in 2008, and representing ISDE, its founder D. Alejandro Pintó, and Executive Director D. Juan José Sánchez Puig.

Vince Gennaro, Director of ISDE’s Global Sports Law Columbia University Companion Program, signs one of the cover valuations of the book and says: “The Real Madrid Way delivers ground-breaking insights about success formula for a legendary sports franchise”

Steven G. Mandis, adjunct professor at Columbia Business School explains in this book how the club has created and maintains a culture that drives both financial and on-the-field success.

“This is the definitive, comprehensive survey on the essential workings of this famous club. It is an eye-opening account, clinical and done with a sensitive touch”

SIR ALEX FERGUSON, manager of Manchester United 1986-2013