Online

Master in esports and Gaming Business

Program director:

Max Dalmau

Campus:

Barcelona

Date:

Start: January

LANGUAGE:

English

esports min

Turn your passion for esports into a global professional career.

ISDE’s Online Master in eSports Business offers innovative training designed to help you understand and lead the challenges of the fast-growing esports industry—an expanding sector with strong international potential.

Created to educate professionals capable of managing, developing, and optimizing every part of the esports ecosystem—from business strategy, marketing, and event management to legal considerations and content production—this program combines academic rigor with practical application and a realistic market perspective delivered by outstanding industry leaders.

Thanks to its flexible online format, you will gain key skills to apply strategic judgment in a highly competitive digital environment, preparing you to stand out in roles such as project leadership, management of esports teams and organizations, specialized marketing, or industry consulting.

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01 .

Introduction and objectives

The exponential growth of esports has highlighted the need to professionalize the sector. There are training courses in the creation and development of video games, but no program like this one that trains professionals to deal with all aspects of a business of such growth.

This Master does just that, allowing students to learn with some of the leading professionals in the industry, giving them a more realistic perspective of the market than any other program currently in existence.

It is therefore a matter of training the future professionals of the esports industry, a sector in which, as with so many other technology-related sectors, there is today a greater demand from the industry for graduates with the appropriate education and training to meet that demand.

02 .

Sponsor

03 .

Structure, location and calendar

START: January
DURATION: one academic year

Following a parallel development of the onsite program, the online format enables students to follow recorded lessons at their convenience.

Study materials, self-assessment test, exams, case studies and tutoring sessions necessary to guarantee the acquisition of the knowledge and abilities targeted within the programme, will be delivered according to the regular progress of the onsite teaching.

Two phases:

Support period (4-5 months long)
Contents are structured as follows:

  • Updated study materials, preparatory and complementary to the recorded lessons
  • Self-assessment test, to encourage and better assimilate contents
  • Assessment exam
  • Case studies
  • Individual tutoring sessions with faculty as to deepen their understanding of a specific, interesting and current area among the ones covered during the program.

Practical phase (3-4 months duration) 

Option A (standard)

Case studies: Once they have assimilated all the knowledge of the teaching phase, students will have to carry out a series of real case studies (of a broader and more in-depth nature than those of the first phase) to accredit that they are capable of applying the knowledge acquired.
TFM: students will have to carry out a Master’s dissertation, which will allow them to improve their research skills, as well as delve into a specific area of major interest and current affairs, among those that have been worked on during the programme.

Option B (Separate contract)

Professional immersion in law firms or legal departments of large companies collaborating with ISDE (more than 250) at national and international level.

04 .

Career Opportunities

The Master prepares students for one of the following roles in these two areas:

Sports Business

  • Sports project manager (team, league, tournament, event).
  • Responsible for production of sport events.
  • Responsible for production of leagues and tournaments.
  • Marketing manager of a sports organization.
  • Sales manager of a sports organization.
  • Sports expert in a marketing and communication agency
  • Sports expert in the Department of Marketing and Communication of a consumer brand
  • Entrepreneur in the sports industry.

Sports Media

  • Journalist specializing in sports.
  • Sports broadcasting caster.
  • Responsible for audiovisual production of leagues, tournaments and sport events.
  • Responsible for P.R. (Public Relations) of a sports team.
  • Responsible for communication of a sports team.
  • Communication manager of a sports league.
05 .

ACADEMIC PROGRAM

Module 1: Esports Industry Overview

  • Introduction
  • History of Video Games
  • Current Scenario

Module 2: Publishers

  • Traditional Publishers Business Model
  • Game Launch
  • Events and community

Module 3: Accounting & Finance

  • Early-Stage Investing
  • Business Start-up

Module 4: Marketing & Sponsorship

  • Digital/Omnichannel strategy
  • Creative Thinking
  • Marketing Agencies
  • Data Science
  • Business Analytics
  • Sponsorship in Traditional Sports
  • Sponsorship in Esports

Module 5: Esports Teams and Organisation

  • Organization
  • FNATIC
  • Heretics
  • Giantx
  • G2

Module 6: Influencers & Talent Management

  • Booking and Contracting
  • Talent Management
  • Influencers
  • Talent Agencies

Module 7: Content production

  • Original Content
  • Content Production
  • Streaming & Content Monetization
  • Broadcasting and Media

Module 8: Law & Regulations

  • Licensing
  • IP & Copyrights
  • Contracts

Study Trip

  • Berlín – Germany
  • Duration: 4 days
  • Visits to Riot Games Arena and team offices

Module 9: Videogame Production

  • Introduction
  • Languages
  • Coding
  • Applications

Module 10: Events Management

  • Online Tournaments
  • Offline Tournaments
  • Tournament Set-up
  • Competition Day

Module 11: Technology & Trends

  • VR & AI
  • Metaverse
  • Exergames
  • Blockchain

Module 12: Final Master’s Thesis

 

*This programme may be subject to change

06 .

FACULTY

Jean Sebastien Ventura NiceCactus
Oscar Soriano Play The Game
Max Dalmau You First Sports
Adam Whyte EDGE
Johnny Kutnowski Blinkfire Analytics
Alfonso León Ruiz-Huerta & Crespo Sports Lawyers
Mario Pérez LVP
Alberto Martínez Streamloots
Daniel Vicente D.V. Consulting
Pedro Belaunzarán MAD Lions E.C.
Federico Winer Consultant – Fedewiner.com
Ollie Ring Regulus Partners
Krystian Jarozsynski G2 Esports
Valeria Belozertsova AC Monaco
Tomi Kovanen Inmortals Gaming Club
Andrea López Team Heretics
Jordi Roig YearXero
Boris Bergerot STAKRN Group
Dmitriy Karpenko Mobalytics
Philip Hubner Challengermode
Fidan Gutaj Charge.gg

*The faculty is subject to modifications.

07 .

ACCREDITED DEGREE

Once the relevant Program has concluded and ISDE has verified that the STUDENT has completed their work satisfactorily, the STUDENT will receive the corresponding Degree certificate for each PROGRAM.

In compliance with current legality and, specifically, as set forth in article 4.4 of decree 84/2004, it is noted that ISDE’s programs are professionally oriented and therefore, unless explicitly stated otherwise, they are courses that do not lead to the acquisition of a title with official value, but to that of a proprietary title from ISDE.

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