Master in Industrial and Intellectual Property, Competition and New Technologies
Program director:
Campus:
Madrid, Barcelona
Date:
September 2026
LANGUAGE:
Spanish, English
Protect ideas, drive innovation, and create value that transcends borders.
The Master’s Degree in Industrial, Intellectual Property, and Technological Innovation at ISDE offers advanced training designed to turn you into an expert in the protection, management, and valorization of intangible assets that drive competitiveness and innovation in today’s world. Through a unique integration of law, technology, and business strategy, this program prepares you to tackle the legal and strategic challenges involved in protecting patents, trademarks, copyrights, and other forms of intellectual property in an increasingly dynamic and global digital environment.
Taught by prestigious professionals and with a highly practical methodology, this master’s program enables you to develop key competencies—such as legal analysis of intangibles, designing protection and defense strategies for innovations, and understanding the technological and competitive implications of global markets—through the study of real cases and interaction with active experts. With this training, you will advance confidently toward a specialized career in one of the most in-demand areas of law and business management, supported by the academic excellence of a leading institution.
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Introduction and objectives
Become a professional capable of leading the identification, protection, monetization, and defense of the intangible assets that drive innovation and business competitiveness. In collaboration with PONS Business School and ISDE, this Master in Industrial and Intellectual Property, Competition and New Technologies prepares you to tackle the technical, strategic, and legal challenges of today’s digital environment, combining a solid foundation in law, technology, and business with an international and practical perspective.
Furthermore, it equips you to take on the role of a business partner in multinational settings, adding value through the comprehensive management of Industrial and Intellectual Property (IP). You will learn from top international professionals who share their experience in leading companies, law firms, and international organizations, providing you with a realistic and in-depth view of the market.
The program places special emphasis on competitive intelligence, leveraging PONS IP’s long-standing expertise as an international leader in industrial and intellectual property for over 70 years. Additionally, you will explore the new rights and opportunities arising from the Internet and Information Technologies, as well as the systems for protecting intangible rights at the national, European, and international levels. The curriculum also addresses the relationship between industrial property, competition law, and advertising regulations.
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Structure, location and calendar
CAMPUS: Madrid (Spanish) and Barcelona (English)
DURATION: One academic course, with three start windows throughout the year: September, February, and May
STRUCTURE
Two phases:
- Phase one: Classroom instruction:
- A full academic course.
- Classes from Monday to Thursday, in the afternoon.
- Some mornings per week students will attend conferences and practical sessions in offices and institutions collaborating with ISDE, with offices in the city of Madrid and/or Barcelona.
- Fridays will be dedicated to personal study, group work and workshops.
- Second phase: Mandatory internships lasting between 3 and 6 months in law firms or legal departments of large companies collaborating with PONS and ISDE (over 250), both nationally and internationally.
MODALITIES:
- On-campus: classroom-based classes (program in the process of CUALIFICAM certification)
- Blended: combines on-campus sessions and streaming classes
- Streaming: live classes accessible from any device.
Career Opportunities
If you have always imagined yourself working in one of the companies that build the future, welcome. With the Master in Industrial and Intellectual Property, Competition and New Technologies of PONS Escuela de Negocios you will be able to play in the front line of a market that does not stop growing because the management of the intangible has become the real engine of innovation. Whether you are a large technological or scientific company, a law firm, an industrial corporation, a research centre, the audiovisual world or the fashion sector, everything revolves around ideas, brands, patents and their protection, which is our speciality.
ACADEMIC PROGRAM
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Patents and Technological Innovation – Module 1 (12 ECTS)
Learn how to manage industrial property rights related to technology and all legal activities related to the management of technological and digital intangible assets.
• Management of Technological Intangible Assets
- Patents, utility models, designs, software, AI, trade secrets, and data protection.
• Innovation Management and Technology Transfer
- Strategic vision of IP; R&D+i collaboration contracts, technology acquisition, software and AI contracts; Smart Contracts.
• New Digital Technologies
- Web3, AI, quantum algorithms, cybersecurity, and Industry 4.0.
• Regulatory Framework for New Digital Technologies
Career Guidance and Soft Skills – Module 2 (8 ECTS)Prepare to enter the job market and acquire the tools and knowledge necessary to develop your professional career.
• Career Guidance
- Job search: strategy, CV, and cover letter.
- Job interview: preparation, mock interviews, and personalized feedback.
- Labor market analysis and identification of opportunities.
• Soft Skills
- Self-awareness and skills: identifying professional skills and competencies.
- Soft skills: effective communication, teamwork, leadership and time management, adaptability and resilience, ethics and self-confidence.
- Personal branding and networking.
Trademarks, Competition, and Advertising – Module 3 (10 ECTS)Acquire the knowledge needed to protect a trademark and manage a portfolio of trademarks, as well as the rules on free competition, unfair competition, and commercial advertising.
• Trademark Law
- Portfolio management, Brand Intelligence, piracy, OEPM, and domains.
• Internationalization of Trademarks
- The brand in the EU, international trademarks, and foreign trademarks.
• Trademark Infringement
- Litigation, arbitration, and mediation.
• Free Competition
- Anti-competitive behavior and compliance policies.
• Unfair Competition
- Acts of unfair competition, inducement to infringement by third parties, training of employees, suppliers, and customers, misuse of data, and IP infringements.
Intellectual Property, Entertainment Law, and Cybersecurity – Module 4 (10 ECTS)Understand the legal framework for the protection and delimitation of data protection and intellectual property, and delve into each sector of the cultural and entertainment industries.
• Intellectual Property
- Copyright and related rights, regulation of the music, audiovisual, publishing, video game, and fashion industries.
• Entertainment Law
- Social networks and user-generated content, LSSI, e-commerce, and Metaverse.
• Cybersecurity and Data Protection
- Cybersecurity regulatory framework and intellectual property infringements in the digital environment.
- Protection of personal data, security measures and breaches, data protection audits, and sanctioning regime.
External Internships (12 ECTS)Complete three months of guaranteed internships in leading national and international law firms, companies, and institutions.
Master’s Final Project (8 ECTS)Complete your training with an applied project that demonstrates your analytical, innovation, and strategic vision.
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Patents and Technological Innovation – Module 1 (12 ECTS)
• Management of Technological Intangible Assets
- Patents, utility models, data, software, artificial intelligence, trade secrets, and data protection.
• Strategic Vision of IP
- Designing innovation and technology transfer strategies with a global approach; R&D+i collaboration contracts, technology acquisition, software and AI contracts; Smart Contracts.
• New Technologies
- Web3, AI, quantum algorithms, cybersecurity, and Industry 4.0.
Strategy, Career Guidance, and Soft Skills – Module 2 (8 ECTS)• Strategy and Sustainability
- Analyze the market, detect opportunities, and anticipate risks by integrating sustainability criteria. Use IP to generate competitive value, support the SDGs, and promote responsible innovations.
• Legal Operations, IP Management, and Digital Transformation
- Integrate processes, data, and technology (Legal Tech, AI, and automation) to streamline collaboration, improve innovation protection, and optimize decision-making.
• Communication and Leadership
- Apply Legal Design to communicate clearly and enhance leadership, collaboration, and change management to drive an innovative and results-oriented culture.
Trademarks, Competition, and Advertising – Module 3 (10 ECTS)• Portfolio Management
- Brand intelligence, piracy, and domains.
• Internationalization of Trademarks
- The brand in the European Union, international brands, and brands abroad.
• Trademark Infringement
- Litigation, arbitration, and mediation.
• Free Competition
- Anti-competitive behavior and compliance policies.
• Unfair Competition
- Acts of unfair competition, inducement to infringement by third parties, employee, supplier, and customer training, misuse of data, and IP infringements, with special attention to new challenges in the digital environment and e-commerce.
Intellectual Property, Entertainment Law, and Cybersecurity – Module 4 (10 ECTS)• Intellectual Property
- Copyright and related rights; regulation of the music, audiovisual, publishing, video game, and fashion industries.
• Entertainment Law
- Social networks and user-generated content, LSSI, e-commerce, and Metaverse.
• Cybersecurity and Data Protection
- Cybersecurity regulatory framework, intellectual property infringements in digital environments, personal data protection, data sharing, and data spaces, audits, and sanctioning regime.
External Internships – Module 5 (12 ECTS)Complete three months of guaranteed internships in leading national and international law firms, companies, and institutions.
Master’s Final Project – Module 6 (8 ECTS)Complete your training with an applied project that demonstrates your analytical, innovation, and strategic vision.
FACULTY
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DIRECTORS
José Manuel Otero Lastres. Honorary Director: Doctor in Law from the University of Santiago. Degree Award. Professor of Commercial Law at the Faculty of Law, University of Alcalá. Cross of Honor of San Raimundo de Peñafort and Castro Canosa Research Award.
Isabel Cortés. Master’s Director. Director of International Relations and Projects at PONS IP. Doctor from UNED and Law graduate from CEU-San Pablo University, specializing in European Law. Master’s in Intellectual Property from Universidad Pontificia Comillas (ICADE) and European Master in Law and Economics from the Universities of Hamburg and Ghent. Associate Professor at the Faculty of Law, ICADE.
Alfredo Bermúdez de Castro. Master’s Director. Lawyer specializing in the international audiovisual sector. General Director of Secuoya Studios.
COORDINATORS
Module I: Patents and Technological Innovation
- Luis Ignacio Vicente del Olmo. Strategic Advisor, PONS IP.
- Patricia Ramos. Deputy Director General of PONS IP.
Module II: Soft Skills
- Miriam López. Academic Director, PONS Business School.
Module III: Trademarks, Competition, and Advertising
- Isabel Cortés. Director of Institutional Relations and Projects.
- Alcestes Cervera. Doctor in Commercial Law from the Rey Juan Carlos University of Madrid.
Module IV: Intellectual Property, Entertainment Law, and Cybersecurity
- Javier Bermúdez de Castro. Head of Business Affairs, Local Production at Disney+.
- Elena Portabales. IT & Privacy Senior Counsel – DPO | Compliance. AUDEA.
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DIRECTORS
Erika Jimeno. Master’s Director, Barcelona.
José Manuel Otero Lastres. Honorary Director: Doctor in Law from the University of Santiago. Degree Award. Professor of Commercial Law at the Faculty of Law, University of Alcalá. Cross of Honor of San Raimundo de Peñafort and Castro Canosa Research Award.
COORDINATORS
Module I: Patents and Technological Innovation
- Luis Ignacio Vicente del Olmo. Strategic Advisor, PONS IP.
- Antonio López-Carrasco. Senior Patent Expert at Telefónica R&D.
Module II: Soft Skills
- Eugenia Navarro. Spain Regional Community Leader at CLOC (Corporate Legal Operations Consortium).
Module III: Trademarks, Competition, and Advertising
- Isabel Cortés. Director of International Relations at PONS IP.
- Rosalia Salvia. Director of Intellectual Property at ISDIN, S.A. (Still to be confirmed).
Module IV: Intellectual Property, Entertainment Law, and Cybersecurity
- Bep Moll. Content Producer: Bep Moll is a key strategist and an intrinsically disruptive figure in Spanish media. He professionalized monetization on YouTube in Spain and created pioneering formats that redefined television and social networks. Bep Moll empowers companies and leaders to refine their value creation processes, ensuring that each strategic investment translates into high-impact products and narratives for clients and audiences.
ACCREDITED DEGREE
Once the relevant Program has concluded and ISDE has verified that the STUDENT has completed their work satisfactorily, the STUDENT will receive the corresponding Degree certificate for each PROGRAM.
In compliance with current legality and, specifically, as set forth in article 4.4 of decree 84/2004, it is noted that ISDE’s programs are professionally oriented and therefore, unless explicitly stated otherwise, they are courses that do not lead to the acquisition of a title with official value, but to that of a proprietary title from ISDE.