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PONS Business School and ISDE have designed a master’s degree that will allow you to become a key player in the market with more demand, making your passion your profession.
Specialize in one of the sectors of the future with the endorsement of one of the oldest schools in the field, one of the programs of reference for all the professionals of the law linked to the management and protection of intangibles both in the national and international scene -accredited by the recognized solvency of PONS IP, international leader in topics of industrial and intellectual property for more than 70 years-, as well as the endorsement of a wide group of professionals coming from the main companies and leading institutions in our country.
Through this Master, you will be able to enter the vanguard of a rapidly expanding legal practice, which demands more and more professionals who are solidly trained in all aspects related to the management of intangibles, both on a legal and management level.
CAMPUS: Madrid and Barcelona
DURATION: One academic year
STRUCTURE
Two phases:
Phase one: Classroom instruction:
Second phase: Integration in internships:
If you have always imagined yourself working in one of the companies that build the future, welcome. With the Master in Industrial and Intellectual Property, Competition and New Technologies of PONS Escuela de Negocios you will be able to play in the front line of a market that does not stop growing because the management of the intangible has become the real engine of innovation. Whether you are a large technological or scientific company, a law firm, an industrial corporation, a research centre, the audiovisual world or the fashion sector, everything revolves around ideas, brands, patents and their protection, which is our speciality.
Patents and Technological Innovation – Module 1 (220 hours)
Learn how to manage industrial property rights linked to technology and all legal activities for managing technological and digital intangible assets.
• Management of Technological Intangible Assets
Patents, utility models, designs, software, AI, trade secrets, and data protection.
• Management of Innovation and Technology Transfer
Strategic vision of IP; collaboration contracts in R&D+i, technology acquisition, software and AI contracts; Smart Contracts.
• New Digital Technologies
Web3, AI, quantum algorithms, cybersecurity, and Industry 4.0.
• Regulatory Framework for New Digital Technologies
Career Guidance and Soft Skills – Module 2 (76 hours)
Prepare to enter the job market and acquire the tools and knowledge necessary to develop your professional career.
• Career Guidance
Job search: strategy, CV, and cover letter.
Job interview: preparation, mock interviews, and personalized feedback.
Labor market analysis and identification of opportunities.
• Soft Skills
Self-awareness and abilities: identification of professional skills and competencies.
Soft Skills: effective communication, teamwork, leadership and time management, adaptability and resilience, ethics, and self-confidence.
Personal branding and networking.
Trademarks, Competition, and Advertising – Module 3 (120 hours)
Acquire the knowledge needed to protect a brand and manage a brand portfolio, as well as the rules on free competition, unfair competition, and commercial advertising.
• Trademark Law
Portfolio management, Brand Intelligence, piracy, the OEPM, and domains.
• Internationalization of Brands
The brand in the EU, international brands, and brands abroad.
• Trademark Infringement
Litigation, arbitration, and mediation.
• Free Competition
Anticompetitive behavior and compliance policies.
• Unfair Competition
Acts of unfair competition, inducement to third-party infringement, training of employees, suppliers, and clients, misuse of data, and IP infringements.
Intellectual Property, Entertainment Law, and Cybersecurity – Module 4 (120 hours)
Understand the legal framework for the protection and delimitation of data protection and intellectual property, and delve into each sector of the cultural and entertainment industry.
• Intellectual Property
Copyright and related rights, regulation of the music, audiovisual, publishing, video game industries, and fashion law.
• Entertainment Law
Social networks and user-generated content, LSSI, e-commerce, and the Metaverse.
• Cybersecurity and Data Protection
Regulatory framework in cybersecurity and infringements of intellectual property in the digital environment.
Protection of personal data, measures and security breaches, data protection audits, and sanctions regime.
DIRECTORS
José Manuel Otero Lastres. Honorary Director: Doctor of Law from the University of Santiago. Awarded the Licentiate Prize. Professor of Commercial Law at the Faculty of Law of the University of Alcalá. Cross of Honor of Saint Raymond of Peñafort and Castro Canosa Research Award.
Isabel Cortés. Master Director. Director of International Relations and Projects at PONS IP. PhD from UNED and Law degree from Universidad CEU-San Pablo with a specialization in European Law. Master in Intellectual Property from Universidad Pontificia Comillas (ICADE) and European Master in Law and Economics from the Universities of Hamburg and Ghent. Associate Professor at the Faculty of Law, ICADE.
Alfredo Bermúdez de Castro. Master Director. Lawyer specializing in the international audiovisual sector. Executive of the Business Affairs division at Amazon MGM Studios & Prime Video for Spain.
COORDINATORS
Luis Ignacio Vicente del Olmo. Strategic Advisor at PONS IP.
Patricia Ramos. Deputy Director General at PONS IP.
Fernando Mateo. Director of Corporate Area at PONS Business School.
Isabel Cortés. Director of International Relations at PONS IP.
Alcestes Cervera. PhD in Commercial Law from Universidad Rey Juan Carlos, Madrid.
Violeta Arnaiz. Director of Intellectual Property and Technology at PONS IP.
Javier Bermúdez de Castro. Head of Legal Affairs at SECUOYA STUDIOS.
Elena Portabales. IT & Privacy Senior Counsel – DPO | Compliance at AUDEA.
Once the relevant Program has concluded and ISDE has verified that the STUDENT has completed their work satisfactorily, the STUDENT will receive the corresponding Degree certificate for each PROGRAM.
In compliance with current legality and, specifically, as set forth in article 4.4 of decree 84/2004, it is noted that ISDE’s programs are professionally oriented and therefore, unless explicitly stated otherwise, they are courses that do not lead to the acquisition of a title with official value, but to that of a proprietary title from ISDE.