Madrid has established itself as one of the world’s leading capitals of sport and entertainment.
At this ISDE Sports Convention 2026 panel, we will analyze how the city is tackling the challenges and opportunities of hosting some of the most important sporting events on the international stage, from Formula 1 to major tennis, golf, and football competitions. A conversation on strategy, infrastructure, event management, and the economic and social impact that makes Madrid a true global “sports hub.”
🎙️ Moderator:
Helena Suarez Jaqueti, Partner at ECIJA and specialist in sports law and business, will lead this session.
🎤 Speakers:
• Sonia Cea Quintana (PhD) – Sports Councillor of Madrid City Council and one of the main driving forces behind the city’s sports strategy.
• Luis García Abad – General Manager of the Spanish Formula 1 GP, an international benchmark in the management of major sporting events.
• Gerard Tsobanian – CEO of the Mutua Madrid Open, with extensive experience in organizing top-level competitions.
📆 May 21, 2026 📍 COAM – Official College of Architects of Madrid
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