Master in Industrial and Intellectual Property, Competition and New Technologies
Program director:
PONS IP
Erika Jiménez
Campus:
Madrid, Barcelona
Date:
28 September
LANGUAGE:
Español (Madrid), Inglés (Barcelona)
Protect ideas, drive innovation, and create value that transcends borders.
The Master’s Degree in Industrial, Intellectual Property, and Technological Innovation at ISDE offers advanced training designed to turn you into an expert in the protection, management, and valorization of intangible assets that drive competitiveness and innovation in today’s world. Through a unique integration of law, technology, and business strategy, this program prepares you to tackle the legal and strategic challenges involved in protecting patents, trademarks, copyrights, and other forms of intellectual property in an increasingly dynamic and global digital environment.
Taught by prestigious professionals and with a highly practical methodology, this master’s program enables you to develop key competencies—such as legal analysis of intangibles, designing protection and defense strategies for innovations, and understanding the technological and competitive implications of global markets—through the study of real cases and interaction with active experts. With this training, you will advance confidently toward a specialized career in one of the most in-demand areas of law and business management, supported by the academic excellence of a leading institution.
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Introduction and objectives
Become a professional capable of leading the identification, protection, monetization, and defense of the intangible assets that drive innovation and business competitiveness. In collaboration with PONS Business School and ISDE, this Master in Industrial and Intellectual Property, Competition and New Technologies prepares you to tackle the technical, strategic, and legal challenges of today’s digital environment, combining a solid foundation in law, technology, and business with an international and practical perspective.
Furthermore, it equips you to take on the role of a business partner in multinational settings, adding value through the comprehensive management of Industrial and Intellectual Property (IP). You will learn from top international professionals who share their experience in leading companies, law firms, and international organizations, providing you with a realistic and in-depth view of the market.
The program places special emphasis on competitive intelligence, leveraging PONS IP’s long-standing expertise as an international leader in industrial and intellectual property for over 70 years. Additionally, you will explore the new rights and opportunities arising from the Internet and Information Technologies, as well as the systems for protecting intangible rights at the national, European, and international levels. The curriculum also addresses the relationship between industrial property, competition law, and advertising regulations.
Structure, location and calendar
CAMPUS: Madrid (Spanish) and Barcelona (English)
DURATION: One academic course, with three start windows throughout the year: September, February, and May
STRUCTURE
Two phases:
- Phase one: Classroom instruction:
- A full academic course.
- Classes from Monday to Thursday, in the afternoon.
- Some mornings per week students will attend conferences and practical sessions in offices and institutions collaborating with ISDE, with offices in the city of Madrid and/or Barcelona.
- Fridays will be dedicated to personal study, group work and workshops.
- Second phase: Mandatory internships lasting between 3 and 6 months in law firms or legal departments of large companies collaborating with PONS and ISDE (over 250), both nationally and internationally.
MODALITIES:
- On-campus: classroom-based classes (program in the process of CUALIFICAM certification)
- Blended: combines on-campus sessions and streaming classes
- Streaming: live classes accessible from any device.
Career Opportunities
If you have always imagined yourself working in one of the companies that build the future, welcome. With the Master in Industrial and Intellectual Property, Competition and New Technologies of PONS Escuela de Negocios you will be able to play in the front line of a market that does not stop growing because the management of the intangible has become the real engine of innovation. Whether you are a large technological or scientific company, a law firm, an industrial corporation, a research centre, the audiovisual world or the fashion sector, everything revolves around ideas, brands, patents and their protection, which is our speciality.
ACADEMIC PROGRAM
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Patents and Technological Innovation – Module 1 (12 ECTS)
Learn how to manage industrial property rights related to technology and all legal activities related to the management of technological and digital intangible assets.
• Management of Technological Intangible Assets
- Patents, utility models, designs, software, AI, trade secrets, and data protection.
• Innovation Management and Technology Transfer
- Strategic vision of IP; R&D+i collaboration contracts, technology acquisition, software and AI contracts; Smart Contracts.
• New Digital Technologies
- Web3, AI, quantum algorithms, cybersecurity, and Industry 4.0.
• Regulatory Framework for New Digital Technologies
Career Guidance and Soft Skills – Module 2 (8 ECTS)Prepare to enter the job market and acquire the tools and knowledge necessary to develop your professional career.
• Career Guidance
- Job search: strategy, CV, and cover letter.
- Job interview: preparation, mock interviews, and personalized feedback.
- Labor market analysis and identification of opportunities.
• Soft Skills
- Self-awareness and skills: identifying professional skills and competencies.
- Soft skills: effective communication, teamwork, leadership and time management, adaptability and resilience, ethics and self-confidence.
- Personal branding and networking.
Trademarks, Competition, and Advertising – Module 3 (10 ECTS)Acquire the knowledge needed to protect a trademark and manage a portfolio of trademarks, as well as the rules on free competition, unfair competition, and commercial advertising.
• Trademark Law
- Portfolio management, Brand Intelligence, piracy, OEPM, and domains.
• Internationalization of Trademarks
- The brand in the EU, international trademarks, and foreign trademarks.
• Trademark Infringement
- Litigation, arbitration, and mediation.
• Free Competition
- Anti-competitive behavior and compliance policies.
• Unfair Competition
- Acts of unfair competition, inducement to infringement by third parties, training of employees, suppliers, and customers, misuse of data, and IP infringements.
Intellectual Property, Entertainment Law, and Cybersecurity – Module 4 (10 ECTS)Understand the legal framework for the protection and delimitation of data protection and intellectual property, and delve into each sector of the cultural and entertainment industries.
• Intellectual Property
- Copyright and related rights, regulation of the music, audiovisual, publishing, video game, and fashion industries.
• Entertainment Law
- Social networks and user-generated content, LSSI, e-commerce, and Metaverse.
• Cybersecurity and Data Protection
- Cybersecurity regulatory framework and intellectual property infringements in the digital environment.
- Protection of personal data, security measures and breaches, data protection audits, and sanctioning regime.
External Internships (12 ECTS)Complete three months of guaranteed internships in leading national and international law firms, companies, and institutions.
Master's Final Project (8 ECTS)Complete your training with an applied project that demonstrates your analytical, innovation, and strategic vision.
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Patents and Technological Innovation – Module 1
• Management of intangible technological assets
- Patents, utility models, data, software, artificial intelligence, trade secrets, and data protection.
• Strategic vision of IP
- Design of innovation and technology transfer strategies with a global approach; R&D collaboration agreements, licensing agreements, and technology acquisition.
• New technologies
- Web3, artificial intelligence, quantum algorithms, cybersecurity, and Industry 4.0.
Strategy, Career Guidance, and Soft Skills – Module 2• Strategy and sustainability
- Analyze the market, identify opportunities, and anticipate risks by integrating sustainability criteria. Use IP to generate competitive value, support the SDGs, and promote responsible innovation.
• Legal Operations, IP Management, and digital transformation
- Integrate processes, data, and technology (Legal Tech, AI, and automation) to streamline collaboration, improve innovation protection, and optimize decision-making.
• Communication and leadership
- Apply Legal Design to communicate clearly and strengthen leadership, collaboration, and change management to foster an innovative, results-driven culture.
Trademarks, Competition, and Advertising – Module 3• Portfolio management
- Brand intelligence, piracy, and domain names.
• Brand internationalization
- The trademark in the European Union, international trademarks, and trademarks abroad.
• Trademark infringement
- Litigation, arbitration, and mediation.
• Free competition
- Anti-competitive behavior and compliance policies.
• Unfair competition
- Acts of unfair competition, inducement to third-party infringement, training of employees, suppliers and clients, misuse of data, and intellectual property infringements, with special attention to the new challenges of the digital environment and e-commerce.
Intellectual Property, Entertainment Law, and Cybersecurity – Module 4• Intellectual property
- Copyright and related rights; regulation of the music, audiovisual, publishing, video game, and fashion industries.
• Entertainment law
- Social media and user-generated content, Information Society Services Act (LSSI), e-commerce, and the metaverse.
• Cybersecurity, data, and privacy
- Regulatory framework, intellectual property violations in digital environments, personal data protection, data sharing and data spaces, audits, and penalty regimes.
External Internship – Module 5Complete three guaranteed months of internships at leading national and international law firms, companies, and institutions.
Master's Thesis – Module 6Conclude your training with an applied project that reflects your analytical skills, innovative thinking, and strategic vision.
FACULTY
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DIRECTORS
José Manuel Otero Lastres. Honorary Director: Doctor in Law from the University of Santiago. Degree Award. Professor of Commercial Law at the Faculty of Law, University of Alcalá. Cross of Honor of San Raimundo de Peñafort and Castro Canosa Research Award.
Isabel Cortés. Master's Director. Director of International Relations and Projects at PONS IP. Doctor from UNED and Law graduate from CEU-San Pablo University, specializing in European Law. Master's in Intellectual Property from Universidad Pontificia Comillas (ICADE) and European Master in Law and Economics from the Universities of Hamburg and Ghent. Associate Professor at the Faculty of Law, ICADE.
Alfredo Bermúdez de Castro. Master's Director. Lawyer specializing in the international audiovisual sector. General Director of Secuoya Studios.
COORDINATORSModule I: Patents and Technological Innovation
- Luis Ignacio Vicente del Olmo. Strategic Advisor, PONS IP.
- Patricia Ramos. Deputy Director General of PONS IP.
Module II: Soft Skills
- Miriam López. Academic Director, PONS Business School.
Module III: Trademarks, Competition, and Advertising
- Isabel Cortés. Director of Institutional Relations and Projects.
- Alcestes Cervera. Doctor in Commercial Law from the Rey Juan Carlos University of Madrid.
Module IV: Intellectual Property, Entertainment Law, and Cybersecurity
- Javier Bermúdez de Castro. Head of Business Affairs, Local Production at Disney+.
- Elena Portabales. IT & Privacy Senior Counsel – DPO | Compliance. AUDEA.
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DIRECTORS
Erika Jimeno. Master's Director, Barcelona.
José Manuel Otero Lastres. Honorary Director: Doctor in Law from the University of Santiago. Degree Award. Professor of Commercial Law at the Faculty of Law, University of Alcalá. Cross of Honor of San Raimundo de Peñafort and Castro Canosa Research Award.
COORDINATORSModule I: Patents and Technological Innovation
- Luis Ignacio Vicente del Olmo. Strategic Advisor, PONS IP.
- Antonio López-Carrasco. Senior Patent Expert at Telefónica R&D.
Module II: Soft Skills
- Eugenia Navarro. Spain Regional Community Leader at CLOC (Corporate Legal Operations Consortium).
Module III: Trademarks, Competition, and Advertising
- Isabel Cortés. Director of International Relations at PONS IP.
- Rosalia Salvia. Director of Intellectual Property at ISDIN, S.A. (Still to be confirmed).
Module IV: Intellectual Property, Entertainment Law, and Cybersecurity
- Bep Moll. Content Producer: Bep Moll is a key strategist and an intrinsically disruptive figure in Spanish media. He professionalized monetization on YouTube in Spain and created pioneering formats that redefined television and social networks. Bep Moll empowers companies and leaders to refine their value creation processes, ensuring that each strategic investment translates into high-impact products and narratives for clients and audiences.
ACCREDITED DEGREE
Once the relevant Program has concluded and ISDE has verified that the STUDENT has completed their work satisfactorily, the STUDENT will receive the corresponding Degree certificate for each PROGRAM.
In compliance with current legality and, specifically, as set forth in article 4.4 of decree 84/2004, it is noted that ISDE’s programs are professionally oriented and therefore, unless explicitly stated otherwise, they are courses that do not lead to the acquisition of a title with official value, but to that of a proprietary title from ISDE.
Any questions?
Do you still have any questions?
If you need further information, please do not hesitate to contact us via any of our channels and we will get back to you as soon as possible.
¿Cómo sé si el Grado en Derecho + Máster en Abogacía Internacional de ISDE es para mí?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE es para ti si te interesa el Derecho, pero quieres desarrollar tu carrera en un entorno internacional y no limitarte a un ejercicio exclusivamente nacional.
Es una buena opción si te atraen los despachos internacionales, las empresas con actividad global o las operaciones entre distintos países.
También encaja si valoras una formación práctica desde el principio y quieres entender pronto cómo se trabaja de verdad en la profesión.
¿Qué diferencia al Grado en Derecho + Máster en Abogacía Internacional de ISDE de un grado tradicional en Derecho?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE se diferencia de un grado tradicional en que no espera al final de la carrera para acercarte a la profesión ni a la dimensión internacional del Derecho.
Desde el principio combina base jurídica, enfoque práctico y una orientación clara hacia el trabajo en despachos y empresas con actividad internacional.
Mientras que un grado convencional suele centrarse en el estudio teórico del Derecho, este programa combina formación académica con una aproximación real al ejercicio profesional en despachos internacionales.
Además, no te limitarás a memorizar normativa jurídica, sino que aprender cómo se aplican esos conocimientos en contextos reales, lo que facilita tu transición al mundo profesional.
¿Merece la pena estudiar el Grado en Derecho + Máster en Abogacía Internacional de ISDE?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE merece la pena si buscas una formación jurídica con más recorrido profesional que un grado generalista.
La combinación entre Derecho, práctica y enfoque internacional te permite construir un perfil más específico desde el principio.
Eso no garantiza nada por sí solo, pero sí te sitúa mejor si quieres acceder a entornos donde se valoran la visión global, el inglés jurídico y la capacidad de trabajar con operaciones y clientes internacionales.
¿Qué salidas profesionales tiene el Grado en Derecho + Máster en Abogacía Internacional de ISDE?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE te orienta hacia salidas como despachos internacionales, departamentos jurídicos de multinacionales, asesoramiento mercantil internacional o consultoría jurídica con actividad transfronteriza.
También te prepara para trabajar en operaciones como contratos internacionales, expansión de empresas o coordinación jurídica entre distintos países.
La clave no es simplemente “salir al extranjero”, sino desarrollar un perfil que tenga sentido en organizaciones con una operativa global.
¿Voy a tener prácticas en el Grado en Derecho + Máster en Abogacía Internacional de ISDE?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE incluye prácticas porque una formación así no tendría sentido sin contacto real con la profesión.
Las prácticas te permiten ver cómo trabaja un despacho, cómo se organizan los asuntos y qué se espera de un perfil junior.
Más que un trámite final, son una forma de comprobar si ese entorno encaja contigo y de llegar al mercado laboral con una referencia práctica que te ayude a orientarte mejor.
¿Qué tipo de profesores voy a tener en el Grado en Derecho + Máster en Abogacía Internacional de ISDE?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE cuenta con profesores vinculados al ejercicio profesional, especialmente en despachos y entornos jurídicos internacionales.
Eso significa que muchas clases no se quedan en la teoría, sino que aterrizan en cómo se plantea un asunto, cómo se trabaja con un cliente o cómo se enfoca una operación real.
Para un alumno, esto marca bastante la diferencia entre estudiar Derecho y empezar a entender cómo se ejerce
¿Qué tipo de alumno suele elegir este programa?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE suele atraer a estudiantes con interés en el Derecho, pero también con ambición de moverse en un entorno más internacional, más exigente y más orientado a negocio.
No hace falta llegar con una vocación cerrada, pero sí ayuda tener curiosidad por la empresa, por los idiomas y por cómo funciona la profesión fuera de un marco puramente académico.
Suele encajar bien en perfiles que buscan recorrido y diferenciación.
¿Es muy difícil estudiar el Grado en Derecho + Máster en Abogacía Internacional de ISDE?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE exige trabajo, constancia y capacidad para moverte entre contenidos jurídicos y enfoque internacional.
No es un programa para pasar de puntillas, pero tampoco está planteado para que todo dependa de memorizar.
La ventaja es que el enfoque práctico ayuda a entender mejor por qué estudias cada materia y para qué puede servirte después.
Si buscas una formación cómoda, quizá no sea tu programa. Si buscas una formación con sentido profesional, sí puede serlo.
¿En qué idioma se estudia el Grado en Derecho + Máster en Abogacía Internacional de ISDE?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE se desarrolla en un entorno que exige familiaridad con el inglés y con una lógica internacional del trabajo jurídico.
Más allá del idioma concreto de las clases o de parte del contenido, lo importante es que el programa te prepara para moverte en contextos donde el inglés jurídico y la documentación internacional forman parte de la realidad profesional.
Si quieres trabajar en un entorno global, esa exposición al inglés importa.
¿Qué tipo de trabajo puedo conseguir después del Grado en Derecho + Máster en Abogacía Internacional de ISDE?
El Grado en Derecho + Máster en Abogacía Internacional de ISDE te orienta hacia trabajos en despachos internacionales, departamentos legales de empresas con actividad exterior, asesoramiento mercantil o entornos donde el componente internacional tenga peso real.
No te cierra a una sola salida, pero sí perfila tu candidatura hacia puestos donde se valore una base jurídica sólida con proyección internacional.
Eso te ayuda a no llegar al mercado como “uno más” entre perfiles jurídicos generalistas.
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The Master in Industrial and Intellectual Property, Competition and New Technologies at ISDE is for you if you want to dedicate yourself to protecting and monetising intangible assets (patents, trademarks, designs, copyright) at a law firm, a technology or industrial company, a research centre or the audiovisual or fashion sector.