Women’s Tennis Association
With nearly 30 years of sport entertainment experience under her belt, Micky Lawler was appointed President of the Women’s Tennis Association (WTA) in the fall of 2014 and is now responsible for driving the WTA’s international growth strategy, business development, marketing, new fan engagement programs, and member & industry relations.
During her nearly three decades in sport entertainment, Lawler has played an important role in expanding the geographic footprint of women’s tennis, including the development of important initiatives in China. She has driven growth in several aspects of the tennis business including athletes, events, sponsorship sales and consultancy. In addition, she has provided strong strategic leadership during her 11 years as a WTA Board member, a role to which she dedicated an enormous amount of time in recent years.
Lawler began her career in sports in 1986 as a Communications Liaison for the Men’s Tennis Council, the predecessor to the ATP World Tour. She joined Advantage International (now Octagon) in 1988 as one of the first female agents in the industry and quickly made her mark in the representation business with her work for Alberto Mancini, Richard Krajicek, Paul Haarhuis, Amelie Mauresmo and several other top athletes.
Micky Lawler was named a “Game Changer: Women in Sports Business” by the Sports Business Journal in 2012, recognized by the Washington Business Journal as one of their “Women Who Mean Business” honorees in 2009 and recipient of the Warsaw-Thurston Award by the University of Oregon College of Business in 2012. Having lived in nine different countries across South America, Central America, Europe, Africa and the United States, Lawler is fluent in Dutch, Spanish, French, German and English.