Module 1: Introduction: Industry Overview
Module duration: 2 days
- History of Video Games
- Current Scenario
Module 2: Publishers
Module duration: 1 week
- Traditional Publishers Business Model
- Mobile Publishers Business Model
Module 3: Accounting & Finance
Module duration: 2 weeks
- Financial Statements
- Financial Analysis
- Financial Planning and Control
- Financial Management
- Companies Creation
- Business Start-up
Module 4: Marketing & Sponsorship
Module duration: 3 weeks (12 days)
- Basic Web & App Marketing Terms and Concepts
- The New Marketing Mix
- Digital Strategy
- Creative Thinking
- Marketing Agencies
- Data Science
- Business Analytics
- Sponsorship in Traditional Sports
- Sponsorship in Esports
Module 5: Influencers & Talent Management
Module duration: 2 weeks
- Booking and Contracting
- Talent Management
- Influencers
- Talent Agencies
Module 6: Content production
Module duration: 2 weeks
- Online Tournaments
- Offline Tournaments
- Original Content
- Streaming & Content Monetization
Module 7: Law & Regulations
Module duration: 2 weeks
- Licensing
- IP & Copyrights
- Contracts
- Data Law
- Companies Set-up & Legal Forms
- Andorran Esports Law
Module 8: Study Trip
Module duration: 1 week
Module 9: Programming & Coding
Module duration: 1 weeks
- Introduction
- Languages
- Coding
- Applications
Module 10: Events Management
Module duration: 4 weeks
- Competition Platforms
- Broadcasting & Media
- Tournament Set-up
- Competition Day
Module 11: Technology & Trends
Module duration: 1 week
- VR & AI
- Metaverse
- Exergames
Module 12: Blockchain & Crypto
Module duration: 2 weeks
- Blockchain
- Tokenization
- NFTs & Intellectual Property
- Blockchain Arbitration Society
- Cryptos in Esports
*The academic program is subject to modifications.