Master in esports and Gaming Business

START: January
DURATION: one academic year

Following a parallel development of the onsite program, the online format enables students to follow recorded lessons at their convenience.

Study materials, self-assessment test, exams, case studies and tutoring sessions necessary to guarantee the acquisition of the knowledge and abilities targeted within the programme, will be delivered according to the regular progress of the onsite teaching.

Two phases:

Support period (4-5 months long)
Contents are structured as follows:

• Updated study materials, preparatory and complementary to the recorded lessons
• Self-assessment test, to encourage and better assimilate contents
• Assessment exam
• Case studies
• Individual tutoring sessions with faculty as to deepen their understanding of a specific, interesting and current area among the ones covered during the program.

Practical phase (3-4 months duration) 

Option A (standard)

Case studies: Once they have assimilated all the knowledge of the teaching phase, students will have to carry out a series of real case studies (of a broader and more in-depth nature than those of the first phase) to accredit that they are capable of applying the knowledge acquired.
TFM: students will have to carry out a Master’s dissertation, which will allow them to improve their research skills, as well as delve into a specific area of major interest and current affairs, among those that have been worked on during the programme.

Option B (Separate contract)

Professional immersion in law firms or legal departments of large companies collaborating with ISDE (more than 250) at national and international level.

The Master prepares students for one of the following roles in these two areas:

Sports Business

• Sports project manager (team, league, tournament, event).
• Responsible for production of sport events.
• Responsible for production of leagues and tournaments.
• Marketing manager of a sports organization.
• Sales manager of a sports organization.
• Sports expert in a marketing and communication agency
• Sports expert in the Department of Marketing and Communication of a consumer brand
• Entrepreneur in the sports industry.

Sports Media

• Journalist specializing in sports.
• Sports broadcasting caster.
• Responsible for audiovisual production of leagues, tournaments and sport events.
• Responsible for P.R. (Public Relations) of a sports team.
• Responsible for communication of a sports team.
• Communication manager of a sports league.

Module 1: Esports Industry Overview

• Introduction
• History of Video Games
• Current Scenario

Module 2: Publishers

• Traditional Publishers Business Model
• Game Launch
• Events and community

Module 3: Accounting & Finance

• Early-Stage Investing
• Business Start-up

Module 4: Marketing & Sponsorship

• Digital/Omnichannel strategy
• Creative Thinking
• Marketing Agencies
• Data Science
• Business Analytics
• Sponsorship in Traditional Sports
• Sponsorship in Esports

Module 5: Esports Teams and Organisation

• Organization
• FNATIC
• Heretics
• Giantx
• G2

Module 6: Influencers & Talent Management

• Booking and Contracting
• Talent Management
• Influencers
• Talent Agencies

Module 7: Content production

• Original Content
• Content Production
• Streaming & Content Monetization
• Broadcasting and Media

Module 8: Law & Regulations

• Licensing
• IP & Copyrights
• Contracts

Study Trip

• Berlín – Germany
• Duration: 4 days
• Visits to Riot Games Arena and team offices

Module 9: Videogame Production

• Introduction
• Languages
• Coding
• Applications

Module 10: Events Management

• Online Tournaments
• Offline Tournaments
• Tournament Set-up
• Competition Day

Module 11: Technology & Trends

• VR & AI
• Metaverse
• Exergames
• Blockchain

Module 12: Final Master’s Thesis

*This programme may be subject to change

*The faculty is subject to modifications.