Master in Sports Management and Legal Skills with F.C. Barcelona

Following a parallel development of the onsite program, the online format enables students to follow recorded lessons at their convenience.

Study materials, self-assessment test, exams, case studies and tutoring sessions necessary to guarantee the acquisition of the knowledge and abilities targeted within the programme, will be delivered according to the regular progress of the onsite teaching.

Two phases:

Support period (4-5 months long)
Contents are structured as follows:

• Updated study materials, preparatory and complementary to the recorded lessons
• Self-assessment test, to encourage and better assimilate contents
• Assessment exam
• Case studies
• Individual tutoring sessions with faculty as to deepen their understanding of a specific, interesting and current area among the ones covered during the program.

Practical period (3-4 months long)

• Case studies: Once all contents from the first phase have been assimilated, students will have to solve a series of study cases (more complex and wider than those covered during the first phase) to prove that they are able to apply the acquired knowledge
• Final Dissertation: Students will have to write a final dissertation. This final work will help them improve their research abilities as well

• Management of sports entities
• Law firms
• Sports agent
• Sports consultancy
• Sports equipment industry
• Sports Centres
• Federations, leagues, clubs and associations
• Public administration
• Training and education
• Management in sports services companies
• Organization of sports events

1. ORGANIZATION OF SPORTS

1. The structure and organization of sport (IOC, Sport Accord, International sports federations –FIFA-, national federations, professional leagues, sports entities, US system v. European system, athlete unions)

2. GENERAL MANAGEMENT OF SPORTS ENTITIES

1. Strategic planning: Javier Sobrino
2. Organization and management
3. Risk management
4. Human resources
5. Leadership in sports
6. Change and transitional management in sports
7. Management of sports facilities
8. Motivation in the frame of the structural organization

3. MARKETING, SPONSORSHIP AND COMMUNICATION IN SPORTS

1. General concepts of marketing. Scope. Strategies. Markets
2. Sports marketing. Definition. The industry. The Athletes. Sports entities.
3. Brand management. Image rights
4. Asset listing, commercial valuation & market research
5. Kit suppliers
6. Media rights (TV, radio, internet).
7. Marketing plan. Marketing agencies
8. Sports facilities. Stadia and services
9. Sponsorship
10. Communication in sport
11. Ambush marketing

4. FINANCE IN SPORTS

1. Finance Direction of clubs
2. Accounting
3. Financial analysis
4. Income management / Asset management of clubs
5. Image rights
6. Corporate finance of clubs

5. LAW IN SPORTS

1. Focus in Football Regulations: contracts, transfers, etc.
2. Dispute resolution mechanisms (FIFA, TAS, BAT)
3. Disciplinary and ethics in sports
4. Club’s Licensing and Financial Fair play
5. Intermediation: player, coach, and club representation
6. Integrity and doping
7. Intellectual Property

6. DIGITAL TRANSFORMATION IN SPORTS

1. e-Sports
2. Data Analysis
3. Business Intelligence
4. Digital content and fan engagement v. monetization

7. ORGANIZATIONS OF COMPETITIONS AND EVENTS

1. Organizing a sports event. Planning and task control
2. Finances and management of a sports event. Budget control. Income and expenses
3. Human resources. Teamwork. Leadership. Volunteers management.
4. Key areas in a sports event: logistics and suppliers. Ceremonies and protocol. Marketing and sponsorship. Image, communication, and press. Security and access controls
5. Legal Aspects of Sports Activity and Events

8. CORPORATE SOCIAL RESPONSIBILITY

1. Sustainability and External Relations:
2. Labour Regulations
3. General principles and employment relationships in football
4. corporate foundations, the soul of companies

9. SPORTS GOVERNANCE & SOCIAL IMPACT OF SPORTS

1. Liability in Sports
2. Governance in Sport
3. Diplomacy in Sport

10. STRATEGY & INNOVATION IN SPORTS

1. Innovation in Sports
2. New revenue streams
3. Global Expansion
4. International Affairs
5. Compliance in Sports
6. Sports & entertainment

JUNIOR

• Divided into 2 phases:

Evaluation of documents: the candidate must send or upload in the platform the following documents to the admissions department counselor assigned to him/her:

• Curriculum Vitae
• Cover letter and motivation (in which, after making a brief personal introduction, express the reasons why you want to pursue this program’s degree and what you hope to achieve by completing it).
• University degree (if you already have one)
• University transcripts (list of subjects and grades)
• (Optional) At least one letter of recommendation

Written tests and personal interview:

• Psycho-technical test
• Reasoning test
• English level test (Excluded for native English speakers)
• Personal interview with a member of the admissions office

If you wish to start the admission process, you can do so by sending us your documentation through the following link: ISDE ADMISSION PROCESS

SENIOR

• Evaluation of documents: the candidate must send or upload in the platform the following documents to the admissions department counselor assigned to him/her:
• Curriculum vitae
• Cover letter and motivation (in which, after making a brief personal introduction, express the reasons why you want to pursue this program’s degree and what you hope to achieve by completing it). In certain cases, a written test and/or a personal interview may also be required.

If you wish to begin the admission process, you can do so by sending us your documentation via the following link: ISDE ADMISSION PROCESS