Access + Master in Representation and Management of Artists and Athletes
Program director:
Campus:
Madrid
Date:
September
LANGUAGE:
Spanish
Your path to talent management success starts here.
The Access Course to the Master’s Degree in Artist and Athlete Representation and Management at ISDE provides introductory and strategic training to understand the fundamentals of professional representation, career management, and the legal challenges in the entertainment and sports sectors. Designed to establish the conceptual and practical foundations that will allow you to progress confidently to the main Master’s program, this course combines legal content, business knowledge, and management skills applied to the most dynamic global talent markets.
Taught by professionals with real experience in representing artists and athletes, this course enables you to acquire key competencies—such as contract negotiation, applied regulatory analysis of image rights, and strategic career planning—in a results-oriented learning environment. With this preparation, you will take the first step toward turning your passion for sports and entertainment into a solid professional career, supported by ISDE’s commitment to educational excellence.
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Introduction and objectives
The main objective of the Master in Artists and Athletes Representation and Management is to provide you with an expert and comprehensive knowledge of the different fields of activity involved in the representation of artists and professional sportsmen, offering you a professional, realistic and versatile perspective on the reality of the business.
To achieve this, from PONS Business School we will help you:
- Correctly identify the responsibilities and competencies of the representative. From the supervision of the artist or sportsman’s business, through the advice and counsel to the represented in professional issues and decisions with a wide perspective through the knowledge obtained in disciplines such as marketing, law, economy and finance.
- To guide you in your career prospects as well as in your internship process, obtaining the necessary tools to enhance your personal brand.
- To provide knowledge of the fundamental aspects of management through seminars and activities that contribute to developing and strengthening the managerial role of those attending.
- Provide “expert knowledge”, advising and facilitating the preparation and accreditation of students as professionals in the sector, in order to act as advisors to players, sports clubs, artists’ management, etc.
Sponsor
Structure, location and calendar
Career Opportunities
The Master in Representation and Management of Artists and Athletes of PONS Business School given jointly by ISDE will allow you to enter in a professional way in the fascinating and competitive market of professional representation and management of image rights.
The course has a 100% guaranteed internship program of at least three months where you will be able to develop and put into practice the knowledge and skills acquired as well as take the real pulse of the industry. Through the internship you will be able to find a professional outlet in any of the more than 200 companies that actively participate in the master’s program and prepare yourself to work at the forefront of the industry of your dreams.
In this sense, throughout these more than five years, the master’s degree has become an undeniable platform to access the professional representation sector, judging by the attractive success rate achieved by previous promotions, where most students who have studied the specialty already enjoy a representation-related employment contract.
Moreover, throughout the course you will have the expert advice of some of the most paradigmatic figures in the sector thanks to the Expert Advisory Committee in which you will find renowned personalities such as Vicente del Bosque or active Olympic athletes such as José Javier Hombrados, director of the master’s degree.
ACADEMIC PROGRAM
Master of Access to the Legal Profession
1. LEGAL PRACTICE AND PROFESSIONAL ACTIVITY MODULE (COMPULSORY SUBJECTS)
CIVIL AND COMMERCIAL LAW PRACTICE
- Civil Practice I
- Civil Practice II
- Commercial Practice
CRIMINAL LAW PRACTICE
- Criminal Practice
PUBLIC LAW PRACTICE
- Administrative processes and legal-administrative practice
- Tax procedures
LABOUR LAW PRACTICE
- Legal-Labour Practice
LAWYER’S PRACTICE
- Legal and deontological status of the legal profession.
- Argumentation, writing and knowledge management techniques
- Organization of the office and client relations
2. MODULE INTENSIFICATIONS (OPTIONAL SUBJECTS)
AREA OF PRIVATE LAW
- Corporate Law
- Introduction to Business Accounting
- Commercial contracts
- Bankruptcy Law
- Competition law: free competition and unfair competition
- Law of damages and liability
- Intellectual and industrial property law
- Consumer law
- Family and succession law
- Law of regulated economic activities
- Financial market law
PUBLIC LAW AND TAX AREA
- Urban and real estate law
- Business taxation I
- Business taxation II
AREA OF SOCIAL LAW
- Company labour law
AREA OF CRIMINAL AND PENITENTIARY LAW
Economic criminal law
Criminal liability of minors
Enforcement of Sentences and Prison Law
INTERNATIONAL LEGAL AREA
International Business Law
Jurisdictional protection in international courts
3. EXTERNAL INTERNSHIPS (COMPULSORY)
Internship for the practice of law
4. MASTER’S THESIS (COMPULSORY)
Carrying out the final master’s work
Master in Representation and Management of Artists and Athletes
Sports, Artistic, and Cultural Law – Module 1 (120 hours)
Learn to manage the contracts of your clients, as well as the entire legal framework that regulates artistic and sports activities.
– Fiscal, labor, criminal, and disciplinary regime for artists, athletes, and representatives.
– Sports corporations and image rights.
– Sports corporations in LATAM.
– Contracts, rights, and licenses in the music and sports industry.
– Legal framework for professional athletes and sports/artistic agents, also in LATAM.
Economic Valuation in the Sports, Artistic, and Cultural World – Module 2 (120 hours)
Understand the basics of asset management, financial planning for projects, and sponsorships of artists and athletes.
– Value creation in entertainment entities and artists.
– Management of music festivals and their sponsorship.
– Economic valuation and management of artists.
– Asset management, project financing, and business development.
– Sports and entertainment industry, digital rights, and eSports.
Marketing and Communication – Module 3 (120 hours)
Learn the importance and tools of marketing and discover how to assess the proposals your clients receive.
– The representative’s role in the marketing field.
– The reality and experience of a Football Agent in LATAM.
– Elements, steps, and strategies of personal marketing.
– Evolution and trends in Artistic and Sports Marketing.
– Advertising, sponsorship, and event sponsorship in artistic and sports events.
– Protocol and institutional relations in the artistic and sports sphere.
Expert in Talent Management and Development – Module 4 (120 hours)
Acquire the practical skills to manage relationships with clients, and resolve negotiations and conflicts.
– Agent as a coach. Emotion management.
– Personal brand and emotional elevator pitch.
– Motivation, self-esteem, and confidence.
– Understanding our client.
– Effective presentations and casting direction.
Master’s Thesis
Second phase
INTERNSHIPS FOR THE PRACTICE OF THE LEGAL PROFESSION
Once the first phase of the program is completed, the student will have the necessary tools and instruments to practice law.
To deepen and demonstrate these practical skills, in the second phase, students join law firms, both national and international. There, they are guided by a lawyer-tutor who introduces them to the firm’s working mechanics and the legal matters in which the student will participate.
The student’s placement is determined by the Master’s Direction based on academic results, the analysis of each student’s personal profile, and the requirements set by the law firms themselves. This ensures the success of the internships and proper guidance for the student.
MASTER’S THESIS
Through the Master’s Thesis, the student has the opportunity to delve deeper into a topic of their interest, applying the knowledge acquired and their problem-solving ability in new or unfamiliar environments within broader contexts related to their area of study. This means that the student must integrate knowledge and face the complexity of making judgments from incomplete or limited information, which includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
Note:
This qualification is currently undergoing reform to adapt to Law 15/2021, of October 23, which amends Law 34/2006, of October 30, and unifies access to the professions of Lawyer and Court Clerk, as well as Royal Decree 64/2023, of February 8, which develops the aforementioned Law. For this reason, it is possible that modifications may occur in the structure and content of the curriculum.
FACULTY
PROGRAM DIRECTION
Access:
- Barcelona: Prof. Dr. D. Juan Zornoza Pérez and D. Rafael Mínguez Prieto
- Madrid: Prof. Dr. D. Eduardo Serrano and D. Plácido Molina
Specialization Master:
- Vicente del Bosque. Honorary Director. He is one of the leading professionals on the expert council of our postgraduate program. He has been a footballer, coach at Real Madrid C. F., and national coach, being the only coach to have won the World Cup (2010) and the Eurocup (2012).
- J.J. Hombrados. Master Director. Olympic athlete, president of the Madrid Handball Federation. He has been a professional athlete for over 25 years. He is the Director of Sports at SEK Educational Institution.
- Álvaro Hernández-Pinzón. Master Director. Strategic Director of Collections and National Legal Advisory Area at AIE. He has been responsible for the Legal Advisory of the Joint Collection Body for Artists and Producers and legal advisor for AGEDI and AFYVE.
ACCESS FACULTY
| Abraham Castro | Partner at Broseta Abogados + UC3M |
| Alberto Gil | Lawyer at Uría Menéndez |
| Albert Sagués | Partner at TGG Legal |
| Alfonso Hernández-Moreno | Partner Director at Cel Abogados |
| Ana Alós | Partner at Uría Menéndez |
| Ana Maresca | Legal Director at Aigües de Barcelona |
| Ana Riera | Lawyer at EY Abogados |
| Andrés Maluenda | Lawyer at Molins & Silva |
| Ángela Álvarez | Lawyer at Uría Menéndez |
| Antonio Gómez | Strategycomm |
| Ariana Arenas | Associate Partner at Rödl & Partner |
| Bárbara de Córdoba | Magistrate |
| Beatriz Domingo | Lawyer at Deloitte |
| Bernat Domeyó | Lawyer at Uría Menéndez |
| Carles Frigola | Subdirector of RRLL at Gobalia |
| Carles Martinez | Founding Partner at Roig, Bergés Martínez |
| Carlos Martos | Partner at Toda-Ne.Lo |
| Carlos Noguera | Partner at Pintó Ruiz Abogados |
| Carme Briera | Lawyer at Clifford Chance |
| Carme Oriol | ICATER |
| Cristina Duch | Partner at Baker & MacKenzie |
| Cristina González | Lawyer at Clifford Chance |
| Cristina González | Associate at Cuatrecasas |
| Daniel Paes | Senior Associate at Deloitte |
| Daniel Vázquez | Professor at UB |
| Darío López | Director at Ayllon Malets Advocats i Economistes Associats S.L. |
| David Carpio | Professor at UB |
| Eduard Sagarra | Lawyer at Roca Junyent |
| Eduardo Peñacoba | Partner at Simons & Simons |
| Elisabet Planas | Founding Partner at Planas & Planas Advocats |
| Enrique Fernández García | Lawyer at CEL Abogados |
| Enrique Guirao | HR Director at Damm |
| Eric Romero | Associate at KPMG |
| Eugenia Jover | Senior Associate at Deloitte |
| Eva Casasdo | TGSS |
| Eva Pous | Founder of Eva Pous Abogados, ICAB Deputy |
| Fermín Morales | Founding Partner at Gabinete Jurídico Fermín Morales |
| Francisco Echeverría | Partner at CEL Abogados |
| Francisco Gómez | Professor at UC3M |
| Guillermo Puig | Sagardoy Abogados |
| Ignacio Benejan | Partner at Rousaud Costas Duran SLP |
| Ignacio Parellada | Partner at PwC |
| Ignasi Puig | Dean at ICATER |
| Ines Rios | Lawyer at Uría Menéndez |
| Iván Suárez | Partner Director at Bufete Suárez de Vivero |
| J. Fernández | Magistrate |
| Jaime Garrido | Partner at Vialegis |
| Javier Prieto | Senior Associate at Garrigues |
| Jonathan Gil | Partner at Rousaud Costas Duran SLP |
| Jordi Abras | Partner at Crowehorwath |
| Jordi Estalella | Partner at +MoreThanLaw |
| Jordi Sánchez | Partner at Rousaud Costas Duran SLP |
| Jordi Güell | Partner at Curell Suñol SLP |
| Jorge Garasa | Legal Director at FCC Aqualia |
| José Luis Carratalá | Magistrate |
| José Manuel Calavia | Professor at UB, Partner at Mazars Abogados |
| José Manuel Garrido | Partner at CEL Abogados |
| José Soria | Partner at Uría |
| Joan Francesc Pont | Founding Partner at Pont-Mestres Abogados y Economistas |
| Juan Antonio Ruiz | Partner at Cuatrecasas |
| Juan Hortal | Professor at UB |
| Juan Manuel de Castro | Partner at Rousaud Costas Duran SLP |
| Juan Zornoza | Professor at UC3M |
| Júlia Gual | Lawyer at SCM Spain |
| Manuel Alba | Professor at UC3M |
| Mª José Sorribas | Lawyer at Mes Advocats |
| Maria Dolors Torregrosa | Lawyer at Pont Mestre-UB |
| Maria Olay i Paz | Professor at UB |
| María Vidal | Partner at Vidal Assessors |
| María Vidal | Partner at PwC |
| Mariano Bergés | Partner at Roig, Bergés & Martínez |
| Marta Cervera | Magistrate |
| Marta Giménez | Associate at Uría Menéndez |
| Miguel Ángel Petit | Professor at UB |
| Miguel Cervilla | Lawyer at Via Legis |
| Mireia Balaguer | Lawyer at Bataller Balaguer Abogados |
| Nuria Díez | Partner at CEL |
| Pablo Pera | Partner at PPR Abogados, S.C.P |
| Pep Bruguera | Lawyer at Rank Spain |
| Rafael Abadía | Partner at Pintó Ruiz Abogados |
| Ramón Isalt | Lawyer at Marimón Abogados. |
| Ramón Tamborero | Founding Partner at Tamborero Abogados |
| Raquel Arenas | Lawyer at PwC |
| Santiago Gato | SEAT |
| Silvia Subirana | Partner at Lawing |
| Tatiana Arroyo | Professor at UC3M |
| Teresa Rodríguez | Legal Department at Fermín Morales |
| Thea Morales | Legal Department at Fermín Morales |
| Víctor Gómez | Professor at UB |
| Víctor Mercedes | Partner at Baker & McKenzie |
| Xavier Fernández | Professor at UB |
| Yolanda Silvestre | Freelancer |
| Yvonne Pavía | Lawyer at Brugueras, García-Bragado & Asociados |
MASTER COORDINATORS (MRAD):
Pedro Rivas. Legal Advisor at AIE. Rosalía Ortega. Founder of Sports Law Services.
Javier Bermúdez de Castro. Legal Director at Secuoya.
Alberto Alonso. Founder and CEO of Grupo Valía.
Rubén Lago. Associate Professor at URJC. Specialist in Financial Economics.
Maria Bretón. Head of Social at Group.
M. Ricky Pombo. Head of Brand & Campaign Strategy at Samy Road.
Álvaro De Villota. Music Industry Executive.
Hugo Pazos. Sports Content Manager at YouFirst and Knot.
Fernando Mateo. Director at PONS Escuela de Negocios.
Monica Pascual. CEO and Founder of Making Talent Happen and Sport Institute of Coaching.
Pilar Carrascal. Artist Representative.
*The faculty is subject to changes
ACCREDITED DEGREE
Once the relevant Program has concluded and ISDE has verified that the STUDENT has completed their work satisfactorily, the STUDENT will receive the corresponding Degree certificate for each PROGRAM.
In compliance with current legality and, specifically, as set forth in article 4.4 of decree 84/2004, it is noted that ISDE’s programs are professionally oriented and therefore, unless explicitly stated otherwise, they are courses that do not lead to the acquisition of a title with official value, but to that of a proprietary title from ISDE.